While 2022 saw purpose-driven advertising taking the lead, the upcoming year will be the one for integration and immersive experiences, say experts 

Tanzila Shaikh Dec 23, 2022 8:49 AM

A 360-marketing campaign will introduce the identity of the brand

exchange4media Staff Sep 20, 2022 1:54 PM

The Chief Creative Officer of Ogilvy India also shares the changes that he would love to see in the industry

exchange4media Staff Jun 22, 2022 1:32 PM

The CCO duo discussed 'creativity in television - what works, what doesn’t!' in a fireside chat at the fourth edition of e4m TV First

exchange4media Staff Feb 25, 2022 9:01 AM

Industry experts and players will analyse the works that go behind the TV industry and its future

exchange4media Staff Feb 23, 2022 11:44 AM

In e4m’s Power Sharing series, every week, we interview the joint heads of creative at ad agencies to understand the challenges for them

Neeta Nair Oct 21, 2020 9:04 AM

In this new weekly series ‘Power Sharing’, we will be talking to the Joint Heads of Creative at ad agencies to understand the challenges for the partners and leaders

Neeta Nair Oct 5, 2020 9:23 AM

The TVC attempts to spread the message - ‘Being told to stay alone is not the same as being left alone'

exchange4media Staff May 16, 2020 9:25 AM

Harshad Rajadhyaksha and Kainaz Karmakar talk to exchange4media on completing 10 years of a unique creative partnership at Ogilvy

Srabana Lahiri May 12, 2020 8:47 AM

For the agency’s newly-crowned Chief Creative Officers - Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak - ‘Ogilvy-ness’ stands for team spirit, creativity & fearlessness

Misbaah Mansuri Feb 25, 2020 8:15 AM

The newly-crowned joint Chief Creative Officers have been the masterminds behind some of Ogilvy India’s best creations in recent times

Misbaah Mansuri Feb 4, 2020 8:10 AM

While the trio will oversee creative work across markets in India, they will also continue to lead creative hands-on in Ogilvy Mumbai

exchange4media Staff Feb 3, 2020 3:27 PM

The campaign has been conceptualized and produced by Ogilvy Singapore and India

exchange4media Staff Sep 28, 2019 9:19 AM

Presents a unique communication series to amplify hand hygiene

exchange4media Staff May 29, 2019 1:26 PM

The final winners that made the cut were the ones that had clear objective, effective in solving a problem, coherent with brand values and well executed

exchange4media Staff Aug 22, 2018 9:00 AM

The campaign conceptualised by Ogilvy Mumbai depicts the power of a cup of tea in bringing people closer

exchange4media Staff Aug 20, 2018 5:06 PM

Starting today, we begin a series on the people behind the most talked about ads of IPL 11 and also capture interesting anecdotes on what transpired during the making of these ads

Neeta Nair May 1, 2018 8:59 AM

Ajay Gahlaut, Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha, Mahesh Gharat and Azazul Haque to lead new Integrated Creative Leadership structure

exchange4media Staff Jul 14, 2017 12:43 PM

The new campaign includes a new TVC, extensive sampling activities and digital & OOH initiatives

exchange4media Staff Dec 3, 2016 8:12 AM

Beauty Tips By Reshma won in the category Government Engagement

exchange4media Staff Sep 29, 2016 5:06 PM