Presents a unique communication series to amplify hand hygiene

exchange4media Staff May 29, 2019 1:26 PM

The final winners that made the cut were the ones that had clear objective, effective in solving a problem, coherent with brand values and well executed

exchange4media Staff Aug 22, 2018 9:00 AM

The campaign conceptualised by Ogilvy Mumbai depicts the power of a cup of tea in bringing people closer

exchange4media Staff Aug 20, 2018 5:06 PM

Starting today, we begin a series on the people behind the most talked about ads of IPL 11 and also capture interesting anecdotes on what transpired during the making of these ads

Neeta Nair May 1, 2018 8:59 AM

Ajay Gahlaut, Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha, Mahesh Gharat and Azazul Haque to lead new Integrated Creative Leadership structure

exchange4media Staff Jul 14, 2017 12:43 PM

The new campaign includes a new TVC, extensive sampling activities and digital & OOH initiatives

exchange4media Staff Dec 3, 2016 8:12 AM

Beauty Tips By Reshma won in the category Government Engagement

exchange4media Staff Sep 29, 2016 5:06 PM

ITC’s hygiene brand Savlon recently roped in ace shuttler Saina Nehwal as its brand ambassador. With its new campaign, the antiseptic brand which enjoys great equity, underlines its performance credentials

Priyanka Mehra Aug 22, 2016 8:26 AM

The biggest vindication for Kainaz Karmakar and Harshad Rajadhyaksha, ECDs at Ogilvy and the duo behind the campaign is that, the campaign has helped gather funds to start a rehab centre (even though they never asked for funds) and the enforcement of the ban has already been ordered in UP

Priyanka Mehra Jun 30, 2016 8:12 AM

Ogilvy & Mather has conceptualised the campaign based on the controversial subject of 'live-in' relationship, which is something the Indian society is yet to embrace

Sarmistha Neogy May 26, 2015 8:16 AM

Urging Mumbaikars to help tackle terrorism, the police force has launched 'Mumbai Ke Liye 1 Minute' drive that asks citizens to take a minute to watch out for any suspicious object around them

Twishy Oct 1, 2013 7:54 AM

There has been a marked shift in jewellery advertising over a couple of years. It is more about building an emotional connect through relatable stories, rather than betting on celebrities

Twishy Aug 2, 2013 8:29 AM