Developed by Ogilvy India, the campaign is an endeavour to encourage women to wear their hair as they like

exchange4media Staff Aug 17, 2019 8:41 AM

According to industry experts, the ad that has been conceptualised by Ogilvy India breaks the mould, has an inspiring story and carries brand recall value but the execution could have been tad better

Noel Dsouza Jun 21, 2019 8:45 AM

Neville Shah, Executive Creative Director, Ogilvy West, tells us more about the production and execution of the ad campaign

Noel Dsouza Jun 6, 2019 8:08 AM

The agency's 'waterproof saree' campaign for HUL's Hamam soap has secured the shortlist

exchange4media Staff Jun 5, 2019 11:18 AM

The campaign has been conceptualised by Ogilvy India

exchange4media Staff Jun 1, 2019 9:37 AM

Industry experts say the Cadbury Fuse ad makes good use of Yuvraj Singh and Rishabh Pant but may fail in brand recall

Noel Dsouza Apr 24, 2019 8:42 AM

Designed with specially fitted backrest, Bajaj Platina Comfortec 110 bike was converted into Platina Aaram Rath, custom made to offer a comfortable ride for the needy

exchange4media Staff Apr 3, 2019 6:38 PM

In the TVC Ultima Protek with its Lamination Guard technology and 10-year warranty laminates Ranbir’s home just like his political career

exchange4media Staff Feb 5, 2019 2:54 PM

The new campaign conceptualised by Ogilvy India highlights how Tata Sky makes choosing subscribers’ favourite channels child’s play that can be accomplished in steps 1,2,3.

exchange4media Staff Jan 30, 2019 6:28 PM

Srivastava was previously the National Head of Planning at Orchard Advertising, based in Bangalore. 

exchange4media Staff Jan 16, 2019 3:25 PM

Hindustan Unilever Limited was adjudged as the Effie Client of the Year

exchange4media Staff Jan 11, 2019 10:43 PM

The partnership is in line with Campus’ recently evolving avatar in the marketplace as a youthful, performance-oriented brand

exchange4media Staff Aug 31, 2018 5:15 PM

Conceptualised by Ogilvy India, the film portrays a solo vacationer’s journey across the country, capturing the beauty of travel and a world of opportunities

exchange4media Staff Aug 18, 2018 8:57 AM

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff Aug 11, 2018 8:58 AM

Earlier this year it brought creative agency Ogilvy India on board to chart out its new brand identity

exchange4media Staff Jul 11, 2018 8:56 AM

Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India speak to exchange4media on the big win at Cannes 2018, working with Sonal and they decode what makes people stick to the agency for the longest of time.

Misbaah Mansuri Jul 6, 2018 8:57 AM

With just six days to go for Cannes 2018, here is a recap of everything that happened at Cannes Palais last year

exchange4media Staff Jun 12, 2018 8:48 AM

The Chief Creative Officer & Vice Chairman of Ogilvy India speaks to exchange4media about the need for trans-creation, the rise of AI in creative agencies and the importance of creating sticky content

Ruhail Amin Apr 26, 2018 8:59 AM

In a market that is dominated by giants like Mercedes, Volvo and Mitsubishi, Tata Motors is using VR to deliver a compelling sales pitch

Venkata Susmita Biswas Feb 21, 2018 8:51 AM

Abhik Santara and VR Rajesh will take on the responsibilities of Mumbai Office Head and Managing Partner, respectively; they will also oversee the growth of Ogilvy's Kolkata office

exchange4media Staff Feb 12, 2018 1:19 PM