Industry experts say the Cadbury Fuse ad makes good use of Yuvraj Singh and Rishabh Pant but may fail in brand recall

Noel Dsouza 24-April-2019

Designed with specially fitted backrest, Bajaj Platina Comfortec 110 bike was converted into Platina Aaram Rath, custom made to offer a comfortable ride for the needy

exchange4media Staff 03-April-2019

In the TVC Ultima Protek with its Lamination Guard technology and 10-year warranty laminates Ranbir’s home just like his political career

exchange4media Staff 05-February-2019

The new campaign conceptualised by Ogilvy India highlights how Tata Sky makes choosing subscribers’ favourite channels child’s play that can be accomplished in steps 1,2,3.

exchange4media Staff 30-January-2019

Srivastava was previously the National Head of Planning at Orchard Advertising, based in Bangalore. 

exchange4media Staff 16-January-2019

Hindustan Unilever Limited was adjudged as the Effie Client of the Year

exchange4media Staff 11-January-2019

The partnership is in line with Campus’ recently evolving avatar in the marketplace as a youthful, performance-oriented brand

exchange4media Staff 31-August-2018

Conceptualised by Ogilvy India, the film portrays a solo vacationer’s journey across the country, capturing the beauty of travel and a world of opportunities

exchange4media Staff 18-August-2018

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff 11-August-2018

Earlier this year it brought creative agency Ogilvy India on board to chart out its new brand identity

exchange4media Staff 11-July-2018

Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India speak to exchange4media on the big win at Cannes 2018, working with Sonal and they decode what makes people stick to the agency for the longest of time.

Misbaah Mansuri 06-July-2018

With just six days to go for Cannes 2018, here is a recap of everything that happened at Cannes Palais last year

exchange4media Staff 12-June-2018

The Chief Creative Officer & Vice Chairman of Ogilvy India speaks to exchange4media about the need for trans-creation, the rise of AI in creative agencies and the importance of creating sticky content

Ruhail Amin 26-April-2018

In a market that is dominated by giants like Mercedes, Volvo and Mitsubishi, Tata Motors is using VR to deliver a compelling sales pitch

Venkata Susmita Biswas 21-February-2018

Abhik Santara and VR Rajesh will take on the responsibilities of Mumbai Office Head and Managing Partner, respectively; they will also oversee the growth of Ogilvy's Kolkata office

exchange4media Staff 12-February-2018

Sonal Dabral, Group CCO and Vice Chairman, Ogilvy India, has been featured in The One Show's 'Be Famous Famous' to promote the awards show

exchange4media Staff 20-January-2018

For Ogilvy India’s CEO, weekends are all about swimming away the blues, spending time with family and a spa-cial treatment in solace

Misbaah Mansuri 23-December-2017

Ajay Gahlaut, Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha, Mahesh Gharat and Azazul Haque to lead new Integrated Creative Leadership structure

exchange4media Staff 14-July-2017

He joins from DDB Mudra where he was Chairman and Chief Creative Officer

exchange4media Staff 11-July-2017

With Ogilvy India winning seven of India’s nine Lions at Cannes Lions 2017, e4m catches up with Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia

Naziya Alvi Rahman 11-July-2017