e4m@Cannes: Ogilvy India secures 2 shortlists

Ogilvy India has secured shortlists with entries spanning the Brand Experience & Activation and Creative Effectiveness sub-categories under Experience and Strategy Category respectively

by e4m Staff
Published: Jun 17, 2025 3:17 PM | 1 min read

Ogilvy India has secured two shortlists at the Cannes Lions International Festival of Creativity 2025, with entries spanning the Brand Experience & Activation and Creative Effectiveness sub-categories under Experience and Strategy Category, respectively. The shortlisted campaigns reflect the agency’s strength in crafting brand ideas that blend innovation with cultural relevance.

In the Brand Experience & Activation sub category of Experience category, Ogilvy has been shortlisted for:

‘Eye Test Menu’ for Titan Company Limited, under the Brand-Owned Experiences sub-category. This campaign ingeniously turned restaurant menus into functional eye test tools, demonstrating how a simple design-led idea could drive both social impact and brand salience in a clutter-free, consumer-first format.

In the Creative Effectiveness sub-category of Strategy category, Ogilvy earned a shortlist for:

‘Erase Valentine’s Day’ for Mondelez – Cadbury 5 Star Chocolate, in the Challenger Brand subcategory. Known for its irreverent tone, the campaign flipped a high-pressure day like Valentine’s into an opportunity to “do nothing” — aligning perfectly with the brand’s long-standing quirky positioning, while delivering business results.

With two strong shortlists, Ogilvy India continues to showcase its creative depth and strategic playbook at Cannes Lions 2025, through work that cuts through the noise and connects meaningfully with audiences.