We take an in-depth look at whether Indian advertising has succeeded in leaving behind a dual gender outlook

Misbaah Mansuri Mar 9, 2020 8:45 AM

Conceptualised by Mondelez India & Ogilvy, the campaign has been rolled out for the newly launched Cadbury Chocobakes Cookies

exchange4media Staff Mar 3, 2020 12:58 PM

For the agency’s newly-crowned Chief Creative Officers - Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak - ‘Ogilvy-ness’ stands for team spirit, creativity & fearlessness

Misbaah Mansuri Feb 25, 2020 8:15 AM

The newly-crowned joint Chief Creative Officers have been the masterminds behind some of Ogilvy India’s best creations in recent times

Misbaah Mansuri Feb 4, 2020 8:10 AM

While the trio will oversee creative work across markets in India, they will also continue to lead creative hands-on in Ogilvy Mumbai

exchange4media Staff Feb 3, 2020 3:27 PM

The campaign has been conceptualized and produced by Ogilvy Singapore and India

exchange4media Staff Sep 28, 2019 9:19 AM

ChillOut: Karmakar, CCO, Ogilvy-West, is a self-confessed hyper romantic girl, who knows how to enjoy the good things in life after a hard week at work

exchange4media Staff Sep 14, 2019 8:30 AM

Developed by Ogilvy India and Singapore, the campaign will be across four key markets - India, Philippines, Thailand, and Indonesia from June 2019

exchange4media Staff Jun 18, 2019 4:18 PM

Presents a unique communication series to amplify hand hygiene

exchange4media Staff May 29, 2019 1:26 PM

McCann Worldgroup India, HUL, Ogilvy and The Womb on winning big at EFFIE Awards India 2019

exchange4media Staff Jan 14, 2019 8:02 AM

Creative stalwarts Rohit Ohri, Kainaz Karmakar, KV Sridhar, Raghu Bhat and Krittika Chakraborty on ads that hit the right spot this year and why

Misbaah Mansuri Dec 31, 2018 9:19 AM

The film conceptualized by Ogilvy Mumbai has already triggered conversations around it

Misbaah Mansuri Dec 20, 2018 8:28 AM

The campaign conceptualised by Ogilvy Mumbai depicts the power of a cup of tea in bringing people closer

exchange4media Staff Aug 20, 2018 5:06 PM

Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers, Ogilvy India speak to exchange4media on the big win at Cannes 2018, working with Sonal and they decode what makes people stick to the agency for the longest of time.

Misbaah Mansuri Jul 6, 2018 8:57 AM

Starting today, we begin a series on the people behind the most talked about ads of IPL 11 and also capture interesting anecdotes on what transpired during the making of these ads

Neeta Nair May 1, 2018 8:59 AM

From budgets, lack of mid-level talent, low quality execution, to entry barriers at award shows, the hurdles are many but the industry is upbeat about overcoming them

Venkata Susmita Biswas Feb 26, 2018 9:00 AM

Ajay Gahlaut, Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha, Mahesh Gharat and Azazul Haque to lead new Integrated Creative Leadership structure

exchange4media Staff Jul 14, 2017 12:43 PM

The new campaign includes a new TVC, extensive sampling activities and digital & OOH initiatives

exchange4media Staff Dec 3, 2016 8:12 AM

Beauty Tips By Reshma won in the category Government Engagement

exchange4media Staff Sep 29, 2016 5:06 PM

ITC’s hygiene brand Savlon recently roped in ace shuttler Saina Nehwal as its brand ambassador. With its new campaign, the antiseptic brand which enjoys great equity, underlines its performance credentials

Priyanka Mehra Aug 22, 2016 8:26 AM