While 2022 saw purpose-driven advertising taking the lead, the upcoming year will be the one for integration and immersive experiences, say experts 

Tanzila Shaikh Dec 23, 2022 8:49 AM

A 360-marketing campaign will introduce the identity of the brand

exchange4media Staff Sep 20, 2022 1:54 PM

Watch e4m editor Naziya Alvi Rahman in conversation with the CCO of Ogilvy India

exchange4media Staff Jun 21, 2022 7:32 PM

Industry experts and players will analyse the works that go behind the TV industry and its future

exchange4media Staff Feb 23, 2022 11:44 AM

While the new ad retains the format and the tune of the original, it celebrates how far women have come

exchange4media Staff Sep 17, 2021 10:54 AM

Ogilvy's Global Creative Chairman gets talking about winning Cannes Lions Grand Prix, his successor Liz Taylor and his faith in CCOs back home

Neeta Nair Jun 24, 2021 8:47 AM

In a recent virtual discussion at e4m, an august panel deliberated on 'The Winning Recipe for Cannes Lions'

exchange4media Staff Jun 23, 2021 9:20 AM

Kainaz Karmakar, Harshad Rajadhyaksha, Josy Paul, Ramanuj Shastry, Santosh Padhi, Rajdeepak Das and Senthil Kumar will deliberate on cracking the Cannes code

exchange4media Staff Jun 22, 2021 9:05 AM

Ogilvy's Kainaz Karmarkar & Harshad Rajadhyaksha, and Bauddhayan Mukherji of Little Lamb Films talk about the social impact of HUL's film 'The Shower', which won them their first-ever National Award

Neeta Nair Mar 26, 2021 8:09 AM

In e4m’s Power Sharing series, every week, we interview the joint heads of creative at ad agencies to understand the challenges for them

Neeta Nair Oct 21, 2020 9:04 AM

In this new weekly series ‘Power Sharing’, we will be talking to the Joint Heads of Creative at ad agencies to understand the challenges for the partners and leaders

Neeta Nair Oct 5, 2020 9:23 AM

The TVC attempts to spread the message - ‘Being told to stay alone is not the same as being left alone'

exchange4media Staff May 16, 2020 9:25 AM

Harshad Rajadhyaksha and Kainaz Karmakar talk to exchange4media on completing 10 years of a unique creative partnership at Ogilvy

Srabana Lahiri May 12, 2020 8:47 AM

We take an in-depth look at whether Indian advertising has succeeded in leaving behind a dual gender outlook

Misbaah Mansuri Mar 9, 2020 8:45 AM

Conceptualised by Mondelez India & Ogilvy, the campaign has been rolled out for the newly launched Cadbury Chocobakes Cookies

exchange4media Staff Mar 3, 2020 12:58 PM

For the agency’s newly-crowned Chief Creative Officers - Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak - ‘Ogilvy-ness’ stands for team spirit, creativity & fearlessness

Misbaah Mansuri Feb 25, 2020 8:15 AM

The newly-crowned joint Chief Creative Officers have been the masterminds behind some of Ogilvy India’s best creations in recent times

Misbaah Mansuri Feb 4, 2020 8:10 AM

While the trio will oversee creative work across markets in India, they will also continue to lead creative hands-on in Ogilvy Mumbai

exchange4media Staff Feb 3, 2020 3:27 PM

The campaign has been conceptualized and produced by Ogilvy Singapore and India

exchange4media Staff Sep 28, 2019 9:19 AM

ChillOut: Karmakar, CCO, Ogilvy-West, is a self-confessed hyper romantic girl, who knows how to enjoy the good things in life after a hard week at work

exchange4media Staff Sep 14, 2019 8:30 AM