Advertising leaders to watch out for this year
Here are some names of those who are expected to lead major developments in 2020
2019 may have been a turbulent year for the Indian creative industry but our ad heroes chose to shine even through the storms. So as we begin the new year we look at some names who are expected to lead major developments in the advertising world. With their achievements this year, we place these names on the list of those to be watched out for. The list is not in any particular order. Read on...
Behind one of the advertising gems this year-Fevikwik’s Phenko Nahi Jodo campaign, adman Piyush Pandey, Chief Creative Officer, Ogilvy Worldwide, continues to leave people awestruck with his achievements. Pandey became the first Indian to become a Global CCO in 2018. The Government of India awarded him the civilian honor of the Padma Shri in 2016. In 2018, he also became the first Asian along with his brother Prasoon Pandey (film director) to be honoured with the prestigious Lion of St. Mark award at the Cannes Lions International Festival of Creativity. Under Pandey’s charge, Ogilvy India also won the country’s first Grand Prix in the Creative Effectiveness category in 2018, for the Savlon Healthy Hands Chalk Sticks campaign.
Prasoon Joshi, CEO & CCO of McCann Worldgroup India and Chairman McCann Asia Pacific, has been one of the minds behind the high decibel advertising campaigns that played a significant role in fetching victory for the BJP. The ad veteran who wears many hats- lyricist, author and screenwriter has played an integral role in helping the agency strike creative gold. McCann Worldgroup India’s campaigns for Ikea, Kwality and Bill & Melinda Gates Foundation led Indian shortlists at WARC Prize for Asian Strategy 2019. Moreover, Joshi’s focus on creative excellence is proven year in and year out by honours in Cannes, by winning the first D&AD Gold Award in India and in winning Grand Prix awards in multiple international awards show.
One of Wunderman Thompson’s best work this year was the agency’s work for Lux-Soap with a Lump. Tista Sen, Regional Creative Director, Wunderman Thompson, South Asia, has played an instrumental role in putting this campaign together that resonated very well with consumers. Sen ranked 20th most creative person in Asia. After assisting on over 60 commercials she started as a writer in Lowe, where she worked on Johnson and Johnson, Unilever, Cadbury’s and Oberoi Hotels to name a few. Then a stint at Ogilvy followed with a second innings at Lowe. Growing up amidst big brands, big ideas and big thinking as Senior Creative Director, she created sunsilkgangofgirls.com for Unilever.
CVL Srinivas, Country Manager, WPP, in 2019 spoke extensively about integration and partnerships that drive strategic value for WPP clients. Under his leadership, agencies saw a lot of integration and specialised units were set up to leverage the combined strength of creative, media and digital departments. The agencies worked as a cohesive unit based out of the WPP headquarters. 2020 is thus expected to be better and bigger for WPP and Srinivas.
One of the biggest announcements in the ad industry this year was that of Anupriya Acharya, CEO of Publicis Media, becoming the first Indian woman to take charge of a multinational holding company’s regional group structure with her newly minted role of Chief Executive Officer, South Asia, for the Paris-headquartered Publicis Groupe. The industry now waits for her to complete a year with the brand and see what changes she brings about.
Over his 30-year career, Sonal Dabral, Chief Creative Officer, South & SE Asia & Vice Chairman, India, Ogilvy, has led agencies to the top position in three different markets across Asia. The 2020 Jury Presidents for Cannes Lions were recently announced and Dabral has been selected to lead the Direct Lions Jury. He helped drive Ogilvy Mumbai to be India's No. 1 creative agency. Dabral also led Ogilvy Singapore to the top position in Asia, the third most awarded office in the world at Cannes Lions 2007, a first for an Asian agency. It will be now interesting to see what magic Dabral creates at Ogilvy this year and further.
Dentsu Aegis Network this year re-designated Agnello Dias as its Creative Chairman. This is in addition to his role as Co-founder, CCO, Taproot Dentsu. His mandate includes mentoring and value-adding to creative teams across the entire DAN India network. In 2019, Dias was also inducted into Ad Club Calcutta’s ‘Hall of Fame’, an honour that only ad-land legends like Alyque Padamsee¸ Ram Sehgal, Piyush Pandey and R Balki have been inducted with.
With over 24 years of experience, Titus Upputuru, Creative Head, Taproot Dentsu, Gurgaon and National Creative Director, Dentsu One, has helped build brands like Honda, Sprite, Fanta, Limca, Vodafone, GSK, Sony, L&T, Chaayos in India and Afghan Telecom in Afghanistan. Upputuru played a key role in Taproot Dentsu’s campaign for HarperCollins India – one of the agency’s best work this year. He has won many major international and national awards, including The One Show, the D&AD, The Communication Arts, Adfest, Spikes Asia, The ABBYS and the prestigious Dadasaheb Phalke Award. He has had his work published in the German Publication Lurzer’s Archive. His campaign for Afghan Telecom has won the interest of the White House, where it has been exhibited.
One of the other announcements that made big headlines this year was that of Anand Bhadkamkar, Chief Operating Officer (COO) and Chief Financial Officer (CFO) Greater South, being promoted as CEO, Dentsu Aegis Network India. Bhadkamkar has been with the network for 11 years and has seen it grow from Aegis Media to Dentsu Aegis Network.
Dentsu Webchutney won six Lions at Cannes in June - the maximum by any Indian agency this year. The agency’s work for Swiggy won them laurels. Aditiya, Executive Creative Director at Dentsu Webchutney-one of the minds behind the creative genius-Voice of Hunger has led some of the agency’s big wins from Axe, Google India (part of the creative team), and creatively led the biggest pitch and win for Flipkart in November 2014. He has been with the agency for over seven years now. He began as a Copywriter at the agency in 2012.
Hari Krishnan was last month appointed as CEO of Mullen Lintas as he moved on from Lowe Lintas where he was President and was spearheading the South operations. With over 20 years of experience in the industry, Krishnan has worked across multiple product categories and consumer segments. Before his stint at Lowe Lintas, South, he was CEO of MullenLowe Group, Sri Lanka, where he led the acquisition and transformation of the agency. Under his watch at Lowe Lintas, Bangalore, the agency saw a slew of new business acquisitions such as PhonePe, Xiaomi, ShareChat, MedLife, Cure.fit, Lenskart, Cricbuzz, 3M Scotch Brite, Manipal Healthcare, Britannia Timepass and Shell Lubricants.
Swati Bhattacharya has played an integral role in helping Chief Executive and Chairman Rohit Ohri to turn FCB India’s creative and business fortunes in the past couple of years. The agency this year won a face-saver Gold for the country at Cannes 2019 in the Sustainable Development Goals category for ‘The Open Door Project’ for Millennium School. Another campaign by the agency for Project Streedhan has been a big hit for the agency this year. Bhattacharya has been one of the bright minds behind the highly-awarded and appreciated Sindoor Khela campaign.
One of the bright minds behind some of the agency’s best works this year: the World Cup campaign and Unilever’s Kumbh campaign for its Hamam soaps have been Sukesh Nayak, Ogilvy India’s Chief Creative Officer-West. From about 23 entries in the Glass Category: The Lion for Change for Cannes 2019, the only entry from India to be shortlisted was Ogilvy for their work for Hamam. Nayak has been with the agency since 2000.
Vikram Pandey (Spiky)
Spotify’s campaign ‘Sunte Ja’ brings back the joy of watching a good old TV spot with a casting that couldn’t be more refreshing with Anil Kapoor in the lead. At the helm of this work was Vikram Pandey (Spiky), National Creative Director, Leo Burnett India. Pandey. He joined Ogilvy India as a management trainee and stayed on for three years. He worked with Manoj Motiani and Jignesh Maniar at Ogilvy; and some of the brands he handled are Fevicol, Castrol, Kotak Mutual Funds and Fevistick. He then moved on to Leo Burnett, where he has worked on brands such as Reliance Mobile and McDonald’s.For more updates, be socially connected with us on
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