The Leo Burnett campaign will play across all key media

exchange4media Staff Oct 27, 2020 12:42 PM

Experts believe the real impact will only be visible post the festive season and BARC’s move is expected to hit smaller channels more than the leading ones

Naziya Alvi Rahman & Sonam Saini Oct 16, 2020 8:13 AM

Anupriya Acharya, CEO, Publicis Groupe South Asia, says Shankar has accelerated future-readiness and value-creation for the industry as a whole

exchange4media Staff Oct 8, 2020 1:21 PM

Pradeep Dwivedi was elected Vice President, Jaideep Gandhi as Hon. Secretary and Abhishek Karnani as Hon. Treasurer

exchange4media Staff Sep 28, 2020 6:06 PM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 26, 2020 7:57 AM

Adland reflects on Anupriya Acharya's ascent as the first woman president of the AAAI in 35 years after Nargis Wadia took on the mantle in 1976-77 and Tara Sinha in 1984-85

Naziya Alvi Rahman & Misbaah Mansuri Sep 23, 2020 8:48 AM

Other elected members to the executive committee include Anand Bhadkamkar, Kunal Lalani, Mohit Joshi, Pranav Premnarayen, Rana Barua and Vivek Srivastava

exchange4media Staff Sep 22, 2020 9:57 AM

In a panel discussion, achievers on the list like Anupriya Acharya, Priya Nair, Shereen Bhan and Swati Bhattacharya discussed the need to lead by example, particularly in today’s challenging times

exchange4media Staff Aug 6, 2020 7:57 AM

Anupriya Acharya, Faye D’Souza, Shereen Bhan, Swati Bhattacharya among other toppers this year in the list of outstanding women achievers in Media, Marketing & Advertising

exchange4media Staff Aug 5, 2020 9:04 PM

Radhakrishnan will be taking over from Amaresh Godbole who will be moving on to Google

exchange4media Staff Mar 3, 2020 8:41 AM

Eight industry icons to adjudge the most effective communication programmes that fight violence towards women

exchange4media Staff Feb 27, 2020 4:44 PM

Ramasubramanian's last stint of 17 years includes the role of Chief Operating Officer and Chief Financial Officer for GroupM, South Asia

exchange4media Staff Feb 25, 2020 12:02 PM

Pant will be in charge of enhancing capabilities on Measurement, Research, Advanced Analytics, Digital Analytics, Data Strategy, and also developmental work on Publicis People Cloud

exchange4media Staff Feb 10, 2020 12:55 PM

Here are some names of those who are expected to lead major developments in 2020

exchange4media Staff Jan 2, 2020 8:21 AM

We step into 2020 with a long list of bigwigs donning new hats across the industry

exchange4media Staff Dec 27, 2019 8:22 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Dec 14, 2019 10:00 AM

Acharya started her career at Ogilvy in 1994 and worked at a number of agencies before joining Publicis Groupe in 2013 as CEO of Zenith

exchange4media Staff Dec 10, 2019 5:54 PM

The move will benefit independent digital agencies which were left out from the AAAI as membership was only open to creative, media & full-service agencies

exchange4media Staff Nov 21, 2019 9:40 AM

An elite panel of jury members held a day-long discussion to pick the most deserving entries in marketing excellence

exchange4media Staff Nov 21, 2019 9:15 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 28, 2019 10:00 AM