‘Agencies, like Leo Burnett, Creativeland Asia, TBWA, BBDO, which had not participated in the last five-six years have come forward to participate this year’

exchange4media Staff May 5, 2022 6:36 PM

Russell Barrett named CEO & CCO; Subhash Kamath moves to advisory role

exchange4media Staff Apr 26, 2022 12:04 PM

The festival has roped in 18 sponsors this year, said Jaideep Gandhi and Anupriya Acharya in a conversation with e4m

exchange4media Staff Apr 22, 2022 9:01 AM

Publicis Groupe is the only marketing and advertising holding company in the list

exchange4media Staff Apr 8, 2022 11:13 AM

The association has emphasised that the acronym AAAI has a rich legacy and a great brand recall that it does not want to tamper with

exchange4media Staff Mar 15, 2022 12:33 PM

Mathews was with Mindshare China for 11 years and was handling clients like Nestle Group, PepsiCo, Essilor and New Zealand Tourism

exchange4media Staff Feb 16, 2022 11:44 AM

Prior to this, Godbole was Head of Creative & Capability at Google India

exchange4media Staff Feb 16, 2022 10:06 AM

Pujari comes with 25 years of IT leadership experience

exchange4media Staff Jan 31, 2022 12:41 PM

Previous winners of the honour include Subhas Ghosal, Alyque Padamsee, Mike Khanna, R K Swamy, Piyush Pandey, Sam Balsara, Prem Mehta, Roda Mehta, Ram Sehgal, Madhukar Kamath

exchange4media Staff Nov 15, 2021 1:21 PM

Other elected members of the executive committee include Vivek Srivastava, Rana Barua, Mohit Joshi, Kunal Lalani and Rohan Mehta.

exchange4media Staff Sep 30, 2021 9:47 PM

In his new role, Mohanty will be closely working with Zenith’s Jai Lala, Starcom’s Rathi Gangappa, Sapient Razorfish’s Aditya Khanna, Deepak Pant and Anil Pandit

exchange4media Staff Apr 14, 2021 1:31 PM

A panel of the industry's brightest female minds discusses why advertising today needs to realistically reflect the changes in the world and challenge stereotypes

Misbaah Mansuri Mar 31, 2021 8:54 AM

Meet the boss ladies of the industry who did not let the pandemic deter their spirits and proved that they have what it takes to handle a crisis and come out of it stronger

Misbaah Mansuri Mar 8, 2021 9:04 AM

In terms of genre-wise ad volumes, news had the highest share at 32% followed by GEC (25%)

Javed Farooqui Mar 2, 2021 7:57 AM

Alongside overall economic growth, no increase in taxes is also a big relief for the sector

exchange4media Staff Feb 2, 2021 8:55 AM

The Leo Burnett campaign will play across all key media

exchange4media Staff Oct 27, 2020 12:42 PM

Experts believe the real impact will only be visible post the festive season and BARC’s move is expected to hit smaller channels more than the leading ones

Naziya Alvi Rahman & Sonam Saini Oct 16, 2020 8:13 AM

Anupriya Acharya, CEO, Publicis Groupe South Asia, says Shankar has accelerated future-readiness and value-creation for the industry as a whole

exchange4media Staff Oct 8, 2020 1:21 PM

Pradeep Dwivedi was elected Vice President, Jaideep Gandhi as Hon. Secretary and Abhishek Karnani as Hon. Treasurer

exchange4media Staff Sep 28, 2020 6:06 PM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Sep 26, 2020 7:57 AM