Kalli Purie tops IMPACT's 50 Most Influential Women List, 2020

Anupriya Acharya, Faye D’Souza, Shereen Bhan, Swati Bhattacharya among other toppers this year in the list of outstanding women achievers in Media, Marketing & Advertising

e4m by exchange4media Staff
Updated: Aug 6, 2020 6:32 PM


IMPACT's 50 Most Influential Women List, 2020

Kalli Purie, Vice Chairperson, India Today Group, has topped IMPACT’s 50 Most Influential Women in Media, Marketing and Advertising List, 2020 for the transformation of the India Today Group into one of the largest digital publishers in India in addition to leading their marquee brands like AajTak, India Today Television, the flagship magazine India Today and Business Today, etc., to newer heights.

The 2020 edition of IMPACT’s 50 Most Influential Women List was presented by &TV. This year, the list saw a healthy representation of women leaders from across domains. For the first time in several years the number of new entrants in the list stands at a healthy 19, our eminent jury has handpicked 19 new faces and voices that are shaking up the industry right now. The number of women on the list from media companies continues to be the same as last year, i.e., 14, however 23 are from the agency side like Creative, PR, Digital, Design and Research. The remaining 20 are from a marketing background, the number has shot up significantly from 13 in 2019. Along with the 57 women achievers on the list (joint ranks included), the jury singled out five professionals for ‘Special Mention’.

The list was put together by a jury of most esteemed industry leaders, led by Sam Balsara, Chairman and MD, Madison World. Other eminent names on the jury this year were Animesh Kumar, Chief People Officer, Zee Entertainment Enterprises Ltd, B. Srinivasan, MD, Vikatan Group, Delna Avari, Founder, Delna Avari & Consultants, Ferzad Palia, Head, Youth, Music and English Entertainment, Viacom18, Gurmit Singh, General Manager, Quora, Partha Sinha, President, Response, Tiimes of India Group, Punitha Arumugam, Founder, Arumugam & Consultants, Rana Barua, CEO, Havas Group India, Ravish Kumar, Head - Regional Entertainment Cluster, Viacom18, Shalini Kamath, Founder & CEO, SK & Associates, Tarun Katial, CEO, Zee5 India and Vikram Chhachhi, until July the Principal, Global Consumer Markets, Heidrick & Struggles.

Past toppers of IMPACT’s 50 Most Influential Women List include Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Industries (2019), Nadia Chauhan, Joint Managing Director & Chief Marketing Officer, Parle Agro (2018), Malini Agarwal, Founder & Creative Director, MissMalini Entertainment (2017), Ekta Kapoor, Joint Managing Director and Creative Director, Balaji Telefilms (2016), Kirthiga Reddy, then Managing Director of Facebook India (2015), Rama Bijapurkar, market strategy consultant and acclaimed business author (2014), Shobhana Bhartia, Chairperson and Editorial Director HT Media Group (2013) and Vinita Bali, then Managing Director of Britannia (2012).

On topping IMPACT’s 50 Most Influential List, 2020, here’s what Kalli Purie, Vice Chairperson, India Today Group, has to say…

This is my seventh year on the IMPACT 50 Most Influential list and I have finally received the award. Sam, I know how much you put into this award, and the entire team at IMPACT. Putting something like this together in a crisis like this and having 50 of us in one event and one place is just amazing. So many people have watched this gathering of inspiring people and inspiring stories from diverse workplaces. This is one of the best IMPACT awards, not only because I’m winning, but also because all of us are together on one space. In a way, the virtual medium has brought us together to do that. So, thank you very much. It means a lot to me.

I’d like to tell all the women who are on your list today, so many of them are just outstanding, and a very big yes, you all deserve this, and you deserve more. Very often in our lives, women have the sense of doubt because they don’t necessarily have somebody to nurture them, to celebrate them, to cherish them, because they play that role in most families, and in most social constructs. So, I ask women today to ask for it, demand it, when they feel they need it. I’m guilty of it as well. I don’t very often demand my share of attention when I do something great and ask for that celebration from my family. Women have to find it inside to believe in themselves, to motivate themselves, to energize themselves, and I’m going to use the buzz word ‘self-partner’ which everyone is using these days. They have to be their own guru and the wind beneath their wings, in a way.

This award function is coming at a very apt time, because COVID-19 has accelerated many trends that are either rising or going down. One of those trends is women leadership. This time of crisis has required different kind of leadership, which has empathy, collaboration and which makes decision by instinct. Corona has led us to be in a space where we have no information. We are in a black hole of unknowns. You have to take decisions by instinct and collaborate, because it has affected every aspect of your life. It affects the well-being of your colleagues, their families and children and so you have to lead by empathy. So, empathy, collaboration, instinct. That’s why all the Corona countries led by women have done better than those led by their male counterparts. I want to tell all the women out there; our time is here, it really is and we need to capture it with both our hands.

Please find the full list of winners below:

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