2020
recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff 23 hours ago

tokyo 2020?blur=25

The International Olympic Committee has announced that the new schedule for the games will be worked out in the coming weeks

exchange4media Staff Mar 24, 2020 8:48 AM

RFP on Measurement System for OOH?blur=25

A number of OOH leaders came together recently to form a Request for Proposal with regards to formulation and implementation of a measurement system for the industry

Noel Dsouza Mar 20, 2020 8:42 AM

Customer experience?blur=25

The report has surveyed over 13,000 marketing, advertising, ecommerce, creative and IT professionals working for brands & agencies in markets across Asia Pacific, Europe and North America

exchange4media Staff Mar 19, 2020 1:16 PM

NEONS OOH Srikanth Ramachandran?blur=25

At the 10th edition of e4m NEONS OOH Conference, Srikanth Ramachandran, Group CEO, Moving Walls, spoke on 'OOH 4.0- Anatomy of the Modern OOH Planner and Media Owner'

exchange4media Staff Mar 16, 2020 8:35 AM

Alok Jalan?blur=25

At the e4m NEONS OOH Conference, Alok Jalan, the MD of Laqshya Media Group, discussed the need for government regulation in the OOH industry, measurement metrics and aligning OOH with digital

exchange4media Staff Mar 16, 2020 8:30 AM

IPL 2020?blur=25

Vivek Srivatsa, Head - Marketing, Passenger Vehicle Business Unit, Tata Motors, talks about leveraging their partnership with Star India and the IPL to promote the newly launched Altroz

Sonam Saini Mar 16, 2020 7:57 AM

Cannes Lions 2020?blur=25

Some agencies said they will be entering several categories this year instead; Indian ad-landers suggest the festival should be all digital to ensure smooth execution & high participation

Misbaah Mansuri Mar 16, 2020 7:47 AM

NEONS OOH Awards 2020?blur=25

The NEONS OOH Conference and Awards were held on March 12 and 13 at the Taj Santacruz, Mumbai

exchange4media Staff Mar 14, 2020 10:18 AM

e4m NEONS OOH Conference 2020?blur=25

Rachna Lokhande, Co-CEO, Kinetic Worldwide, and Iftekhar Ahmed, VP Marketing, iBall India, engaged in a chat on integrating mediums and running successful campaigns

exchange4media Staff Mar 14, 2020 8:59 AM

NEONS OOH Works?blur=25

At the NEONS OOH Conference, Posterscope India's Fabian Trevor Cowan, Madison Media's Ramesh Bhaskaran, Signpost India's Rahul Mago, presented case studies that explored the efficacy of the OOH medium

exchange4media Staff Mar 14, 2020 8:57 AM

NEONS Panel 2?blur=25

On Day 2 of the e4m NEONS OOH Conference, experts discuss how digitisation and innovations are impacting the OOH industry

exchange4media Staff Mar 14, 2020 8:37 AM

NEONS OOH Awards 2020?blur=25

Among the big winners were Rapport Outdoor Advertising, Brown & Polson, Laqshya, Street Talk, Ecosys OOH, Milestone Brandcom, Signpost India and Tribes Communication

exchange4media Staff Mar 13, 2020 8:07 PM

IPL 2020?blur=25

BCCI has released a statement saying IPL 2020 has been suspended until April 15, 2020, as a precautionary measure against the ongoing Novel Coronavirus situation

exchange4media Staff Mar 13, 2020 3:09 PM

IPL?blur=25

The move comes a day after the Arvind Kejriwal-led government shut down schools, colleges and cinemas in the capital till March 31

exchange4media Staff Mar 13, 2020 1:03 PM

NEONS OOH?blur=25

The 10th edition of e4m NEONS OOH Conference & Awards 2020 was held on March 12th, 2020 at the Taj Santacruz, Mumbai

exchange4media Staff Mar 13, 2020 9:00 AM

IPL 2020?blur=25

While BCCI is said to be working out solutions to make it possible to go ahead with the tournament, the government authorities have left it to the organisers to take the final call

exchange4media Staff Mar 13, 2020 8:53 AM

Praveen Kumar Vadhera?blur=25

At the tenth edition of e4m NEONS OOH Conference & Awards, Vadhera, Head, Publicis in-Motion gave an expert talk on why OOH advertisers need to push the envelope of imagination

exchange4media Staff Mar 13, 2020 8:33 AM

Bharat Khatri Xaxis India?blur=25

Bharat Khatri, Country Head, Xaxis India, spoke on 'Performance-driven outdoor buying and selling: How it works'

exchange4media Staff Mar 13, 2020 8:22 AM