After a massive dent in advertising in the first half of the year, just a marginal drop in the second half shows a recovery during the unlockdown period, states the TAM AdEx: Mirroring Y2020 report

Noel Dsouza 23 hours ago

The winners will be announced on February 3, 2021, at a virtual award ceremony

exchange4media Staff Jan 22, 2021 8:56 AM

As per the BARC data, all genres in 2021 have had higher ad volumes in the first week of 2021, with the news genre leading the chart

exchange4media Staff Jan 21, 2021 12:33 PM

The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads

Noel Dsouza Jan 21, 2021 8:41 AM

The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth over 2019

Javed Farooqui Jan 15, 2021 8:32 AM

Guest Column: Swaroop Banerjee, COO Zee Live, says that after entertaining audiences with virtual shows, they are now working very hard to ensure the live business experience comes back

Swaroop Banerjee Jan 13, 2021 8:31 AM

The two have teamed up for a calendar shot on Mi 10i, featuring the COVID warriors of India

exchange4media Staff Jan 9, 2021 4:05 PM

The four lists featuring top entrepreneurs, investors, business leaders, thinkers and enablers in technology, business management, marketing, and digital media will be released from Jan 12 to Jan 15

exchange4media Staff Jan 7, 2021 8:35 AM

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium

Noel Dsouza Jan 5, 2021 8:52 AM

Conceptualized by AutumnGrey, the campaign ‘2020 ke Dost of the year’ gives people a chance to acknowledge these relationships

exchange4media Staff Jan 2, 2021 4:00 PM

As per OOH leaders, after markets began to open, DOOH and Ambient OOH media sites took centerstage amongst brands

Noel Dsouza Jan 1, 2021 8:45 AM

The first edition of the BGR Tech Excellence Awards 2020 took place virtually on Dec 18, 2020

exchange4media Staff Dec 31, 2020 5:38 PM

exchange4media reviews the new normal adaptations and trends that kept the industry buzzing in 2020

Nafisa Shaheen Dec 31, 2020 9:13 AM

The company’s total revenue has dropped to Rs 5846.20 crore in FY20 from Rs 6309.90 crore during the previous year

Sonam Saini Dec 31, 2020 8:48 AM

From Ogilvy’s Sonal Dabral to Raj Gupta’s exit from Lowe Lintas, here is a look at some of the key people movements in advertising

Misbaah Mansuri Dec 31, 2020 8:45 AM

Guest Column: Abraham Thomas, CEO, Reliance Broadcast Network Limited, shares how pandemic has helped radio broadened its vision in terms of offerings to its listeners, clients & advertisers

Abraham Thomas Dec 31, 2020 8:23 AM

The line-up will include 2020 ki Sabse Badi Mehfil, Lapete Mein Netaji, sensational performance by Sapna Chowdhry, stand-up comedy by KK Naikar, & 2021 Shubh Mangal Sawdhaan

exchange4media Staff Dec 29, 2020 3:24 PM

The film conveys the message 'Saal Khatam Hua Hai, Khatra Nahi, Continue Staying Safe' as a strong reminder to keep safety a priority in the times to come

exchange4media Staff Dec 29, 2020 12:21 PM

Guest Column: Vikram Sakhuja, Group CEO Madison Media & OOH at Madison World, shares the biggest take-outs of this extraordinary year

Vikram Sakhuja Dec 29, 2020 8:40 AM

From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed the industry

Misbaah Mansuri Dec 28, 2020 8:55 AM