2020
The film is a part of a larger campaign on the thought of ‘Asli Mazaa Andar Se Aayega’
exchange4media Staff 11 hours ago
As per BARC data, the first 32 matches of IPL 2020 have been watched by 361 million people, registering 233.9 billion viewing minutes in the first four weeks of the tournament
Industry leaders along with Jury Chair Dr. R S Sodhi, Managing Director, AMUL, came together under one virtual roof to select the best outcome-driven content marketing campaigns
exchange4media Staff Oct 22, 2020 8:12 AM
Hyundai’s Global Brand Value rose 1 per cent year-on-year to $14.3 billion, ranking fifth among global automotive brands and 36th overall
exchange4media Staff Oct 21, 2020 5:22 PM
The TVC will be aired on 40 national channels and on Disney + Hotstar throughout IPL 2020
exchange4media Staff Oct 21, 2020 12:35 PM
A panel of industry heads shared interesting insights on how the experiential industry was adjusting to a new normal
exchange4media Staff Oct 21, 2020 12:16 PM
While for a successful franchise like IPL, crossing the Rs 500-crore mark may be on expected lines, what makes the feat extraordinary is its ability to make it happen in a tough market scenario
Ruhail Amin Oct 21, 2020 9:07 AM
While growth slowed with 2.2m paid net adds in Q3 vs. 6.8m in Q3’19, the company says that it is primarily due to their record first-half results
exchange4media Staff Oct 21, 2020 8:34 AM
As part of the celebrations, some fans will get to interact with their favourite Dream 11 IPL 2020 players
exchange4media Staff Oct 20, 2020 4:12 PM
The brand has taken sponsorship of Super 4s on IPL and is betting big on digital media
exchange4media Staff Oct 20, 2020 2:59 PM
The company, which holds a separate contract with IOC for marketing the games, has reportedly lobbied and donated millions to Tokyo Olympics campaign
exchange4media Staff Oct 20, 2020 12:09 PM
The proprietary global study Meaningful Brands 2020: COVID edition identified 8 Meaningful Shifts across APAC, that can help brands close the expectation gap created due to the pandemic
exchange4media Staff Oct 19, 2020 2:44 PM
The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property
Misbaah Mansuri Oct 19, 2020 8:22 AM
Abbas, Managing Director, Encompass and President EEMA, on the initiatives taken to get the experiential industry back on track and new strategies for the events ecosystem
exchange4media Staff Oct 17, 2020 1:05 PM
The ‘Kick Out 2020’ TVC has been conceptualised by Contract Advertising
exchange4media Staff Oct 17, 2020 8:45 AM
The second day of the DPAA Video Everywhere Summit saw interesting discussions on the power of DOOH and brands taking on the solutions of pDOOH
exchange4media Staff Oct 15, 2020 3:13 PM
The newly appointed Head of Star Sports in an exclusive interview with e4m talks about the challenges of delivering a bigger and better IPL despite COVID led constraints
Naziya Alvi Rahman Oct 15, 2020 8:40 AM
The report for the first 25 matches of IPL 13 reveals avg ad volumes grew by 8% this season with 30 new categories; Oppo India leads in top 10 advertisers
exchange4media Staff Oct 15, 2020 8:16 AM
Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest
Noel Dsouza Oct 14, 2020 9:16 AM
