The entire TVC was made indoors by a production team of two and with remote technical support

exchange4media Staff May 12, 2020 9:23 AM

Here are some names of those who are expected to lead major developments in 2020

exchange4media Staff Jan 2, 2020 8:21 AM

Swati Bhattacharya of FCB Ulka named Ambassador of the initiative that aims to achieve equal gender representation of creative directors & leaders in the industry

exchange4media Staff Nov 26, 2019 8:16 AM

Conceptualized to promote gender equality, the campaign calls for inclusion of women in celebrations and combats discrimination they face in terms of caste, marital status and sexual orientation

exchange4media Staff Sep 9, 2019 2:42 PM

With this campaign, the ITC brand, Sunfeast Dark Fantasy, aspires to position itself as the ‘new meetha’ which people can take pride in serving to their guests

exchange4media Staff Aug 17, 2019 8:14 AM

Susan Credle, Global CCO, FCB, tells us why she doesn’t believe in rushing her team to win awards until they are completely ready

Neeta Nair Jun 22, 2019 9:36 AM

Rohit Ohri, CEO & Group Chairman, FCB India, tells us why he is looking at Cannes through a new lens after almost a decade

Neeta Nair Jun 6, 2019 8:32 AM

With this campaign, TOI and FCB India want to bring the representation of the LGBTQ+ community into the mainstream ad space

Noel Dsouza May 18, 2019 9:54 AM

Before this role, Bhattacharya was working as Group Brand & Communication Head at CK Birla

Ruhail Amin May 15, 2019 9:10 AM

The jury evaluated and discussed over a hundred campaigns by various brands that were showcased during VIVO IPL 2019 broadcast on the Star Sports network and Hotstar

exchange4media Staff May 14, 2019 7:44 PM

We speak to Swati Bhattacharya, Chief Creative Officer, FCB Ulka, who has created the short film, ‘Bhukkad’- The Hungry One, for Millennium Schools' project

Noel Dsouza Apr 16, 2019 8:07 AM

Cannes Lions has selected 15 women this year for the programme. The initiative addresses the lack of female creative leaders by identifying & facilitating the development of talented creative women

exchange4media Staff Mar 27, 2019 3:59 PM

The latest campaign for Women’s Horlicks by FCB India celebrates women who dared to follow their unconventional dreams & showed the world that they are not just mentally but physically strong too

exchange4media Staff Mar 23, 2019 8:37 AM

In the second year of the ‘Be Fearless’ campaign, crafted by FCB India, Horlicks helps kids prepare for their exams and overcome the effects of rote memorisation

exchange4media Staff Feb 19, 2019 1:39 PM

In partnership with Spotify, the programme supports the next generation of female creative directors and takes an active role in shaping the industry into being representative of the world we live in

exchange4media Staff Jan 30, 2019 8:05 AM

Here’s what some of Piyush Pandey’s ardent fans and disciples have to say about his appointment and how he has inspired them all

exchange4media Staff Dec 7, 2018 8:16 AM

Bhattacharya, Chief Creative Officer, FCB Ulka on the crowning glory of striking gold at Cannes 2018, the agency’s creative strategy and more

Misbaah Mansuri Jul 5, 2018 8:57 AM

FCB India bags Gold and Bronze in Direct Lions; Cheil India gets bronze in Innovation Lions, and TBWA\ India wins silver in Product Design Lions

exchange4media Staff Jun 22, 2018 9:00 AM

‘Fearless Kota’- Horlick’s latest campaign to fight the exam stress

exchange4media Mumbai Bureau Jan 29, 2018 1:36 PM

There are five films in the series – Office, Maternity Ward, Baby, School Bus and Romance, all made by Good Morning Films

exchange4media Staff Sep 3, 2016 8:06 AM