Swati Bhattacharya: Steering GCPL Lightbox towards creative excellence

On the occasion of Women’s Day, e4m celebrates the inspiring journey of Swati Bhattacharya

by e4m Staff
Published: Mar 10, 2025 3:37 PM | 1 min read

Swati Bhattacharya joined Godrej Consumer Products Limited (GCPL) as the Global Head of Lightbox Creative Lab, the company's in-house advertising agency, effective September 1, 2024. In this role, she oversees creative strategies for GCPL brands across key markets including Argentina, Africa, Chile, Indonesia, and India.

Bhattacharya brings a wealth of experience to her new position, having previously served as the Creative Chairperson at FCB India. During her tenure at FCB, which began in 2016, she led the agency to win over 180 awards, including 4 Grand Prix, Glass Lion, Gold Lions, Clio golds, One Show golds, and D&AD Yellow Pencil.

Known for her emotional storytelling and innovative approach to brand communication, Bhattacharya believes in the "responsibility of brands to inspire people to create the kind of world they deserve". Her career spans over two decades, including significant roles at JWT and Dentsu India.

In her new role at GCPL, Bhattacharya aims to foster transparency, collaboration, and emotional connection with consumers to drive business growth. She expresses excitement about the creative freedom and opportunity for experimentation that Lightbox offers. Bhattacharya is also a strong advocate for increased female representation in creative leadership roles within the advertising industry.