Horlicks TVC talks of the need to boost immunity in fight against COVID-19

The entire TVC was made indoors by a production team of two and with remote technical support

e4m by exchange4media Staff
Published: May 12, 2020 9:23 AM  | 2 min read

Horlicks has launched a new TVC highlighting how the health drink can help support the body's defences against coronavirus.

With ‘Work from Home’ being the new normal, individuals are stretching themselves every day, balancing work from home and work at home. In these times, it is essential to look after each of the family members. Today, healthcare professionals are putting up a tough fight in the hospitals and their own immunity is critical to continue this battle.

 The new TVC captures this aspect with a thoughtful husband, making sure that his wife, a medical practitioner, is getting the immunity nutrients every day, to support her immunity in this fight.

 Commenting on the latest TVC, Sudhir Sitapati, Executive Director, Foods & Refreshment, HUL said: “In our battle against this pandemic, it is crucial to understand what each of us can do at an individual level. With this TVC, we aim to highlight the need for stronger immunity which is essential in these trying times. Balanced nutrition is important, especially when the immune system needs to be in optimal condition. Horlicks has Zinc, Vitamin C and Vitamin D – key nutrients known to support immunity. Recently, we also committed to donating packs of Horlicks to all major Covid hospitals in 12 key cities to help support immunity of health care workers and providers as they continue their tireless fight against coronavirus.”

 Commenting on the creative insights that went into the making of the film, Swati Bhattacharya, CCO, FCB Ulka said: “Caregivers are left with little or no bandwidth to care for themselves when it comes to nourishment. Be it the quintessential homemaker or the ones now in front line, battling the pandemic. Making a cup for Horlicks for people we care about, not only provides them with immunity supporting nutrients, but also comforts them.

 Adhering to the government’s orders to maintain social distancing, the entire TVC was made indoors by a production team of two. Additionally, the technical team further helped in completion of the TVC while working remotely from their homes.

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