Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns

Shweta Raaj Singh 3 days ago

The FCB Ulka creative team gives us insight into the ad campaign by Women’s Horlicks that showcases three strong women icons who have broken stereotypes whilst celebrating their path-breaking careers

Noel Dsouza 27-March-2019

The latest campaign for Women’s Horlicks by FCB India celebrates women who dared to follow their unconventional dreams & showed the world that they are not just mentally but physically strong too

exchange4media Staff 23-March-2019

In the second year of the ‘Be Fearless’ campaign, crafted by FCB India, Horlicks helps kids prepare for their exams and overcome the effects of rote memorisation

exchange4media Staff 19-February-2019

Nationwide initiative allows mothers to connect with their children away from home for studies 

exchange4media Staff 02-February-2019

Basu, a senior brand consultant, has been with education start-ups and brands like Closeup

Misbaah Mansuri 09-January-2019

Your weekly news roundup. A summary of all stories that made headlines

exchange4media Staff 08-December-2018

While GSK’s premium brands will get a taste of HUL’s massive distribution & marketing muscle, HUL will emerge as the biggest business in the food & refreshment category, say industry experts

exchange4media Staff 04-December-2018

With this deal, HUL will now own iconic brands such as Horlicks and Boost.

exchange4media Staff 03-December-2018

The $4 billion valuation is considered too steep by some analysts as the Indian market for ‘health drinks’ is seeing a sharp slowdown in growth

exchange4media Staff 28-November-2018

Horlicks, the popular malted milk brand from UK pharmaceutical giant GlaxoSmithKline Plc, is up for sale. Speculations are rife that Nestle, Unilever, Coca Cola, Mondelez, KKR, Kelloggs and UK healthcare giant Reckitt Benckiser Plc are potential suitors.

Misbaah Mansuri 04-September-2018

Created by FCB Ulka, the campaign features young children who are constantly pushing limits and challenging themselves in different fields driven by their hunger for growth

exchange4media Staff 04-August-2018

We bring you a round up of the headlines making news this week

exchange4media Staff 09-June-2018

Brand experts feel Horlicks will have to come clean on the claims against it to retain the brand image

Misbaah Mansuri 07-June-2018

Government officials, NGOs, corporate houses and citizens also to come together to support Horlicks Mission Poshan campaign

exchange4media Staff 02-June-2018

The campaign has already won a D&AD Yellow Pencil, 12 Abbys at GoaFest, Bronze at New York Festival and was a Finalist at One Show.

exchange4media Staff 15-May-2018

The film crafted by FCB India is set in the coaching hub- Kota and the film drives home the message that ‘emotional nutrition’ is just as important as ‘biological nutrition’ which is provided by ‘nutrition experts’ —mothers.

exchange4media Staff 25-April-2018

New TVC features Madhavan manoeuvre through the challenges that his personal and professional life hurl at him

exchange4media Staff 10-March-2018

‘Fearless Kota’- Horlick’s latest campaign to fight the exam stress

exchange4media Mumbai Bureau 29-January-2018

She comes with close to two and a half decades of rich marketing experience across some of India’s most iconic FMCG brands

exchange4media Staff 20-December-2017