Amazon Prime Video, Airtel and Lalithaa Jewellery also made to the list of top 10 brands this week

exchange4media Staff Apr 8, 2022 8:49 AM

HUL continued to dominate the advertiser’s list

exchange4media Staff Oct 29, 2021 2:13 PM

Horlicks is on second spot and Airtel Black on third, as per the weekly data

exchange4media Staff Sep 13, 2021 8:47 AM

New entrants to the brand list were Ajio, Boost and Amazon Prime Video. Hindustan Unilever continued to be the biggest advertiser

exchange4media Staff Jul 9, 2021 8:19 AM

As per the report, milk beverages and chocolates together contributed 27% to the ad volume of F&B sector

exchange4media Staff Mar 10, 2021 8:14 AM

The actor features in a new TVC that has been conceptualized by FCB India

exchange4media Staff Dec 1, 2020 1:09 PM

The campaign film has been curated by FCB India

exchange4media Staff Sep 14, 2020 10:58 AM

Swati Bhattacharya, Chief Creative Officer, FCB Ulka, tells us how the lockdown has allowed her to refine her creativity and get used to interaction via technology

Srabana Lahiri Jun 10, 2020 8:40 AM

The entire TVC was made indoors by a production team of two and with remote technical support

exchange4media Staff May 12, 2020 9:23 AM

Dey has taken over as Head Communication and Sustainability, Nutrition & Special Projects

Nafisa Shaheen Apr 1, 2020 5:17 PM

The HUL Board of Directors has approved acquiring the Horlicks brand for India from GSK

exchange4media Staff Apr 1, 2020 5:06 PM

Niraj Ruparel, National Head – Mobile, Mindshare India, shares the potential mSamvaad, a Voice-driven platform, holds for brands for connecting with rural India

Shikha Paliwal Dec 9, 2019 9:21 AM

Experts say the draft regulation by Food Safety & Standards Authority of India urging fast food brands to abstain from advertising near schools will lead to a shift from OOH to social media campaigns

exchange4media Staff Nov 20, 2019 8:19 AM

This new brand Horlicks variant in the Health Food Drink (HFD) category is aimed at catering to the growing demand for nutritional requirements in modern-day adults

exchange4media Staff Nov 15, 2019 2:28 PM

106 advertisements have been withdrawn, while 38 were found not objectionable

exchange4media Staff Aug 29, 2019 3:37 PM

The campaign video, released on social media platforms, has caught the attention of various influencers who attempted the challenge and nominated their friends 

exchange4media Staff Aug 3, 2019 8:18 AM

With the launch, Mompresso aims to leverage word-of-mouth for brands through its vast network of moms

exchange4media Staff Jul 25, 2019 1:10 PM

The association is supported by a 360-degree outreach campaign including television and digital campaigns culminating through an on-ground activation

exchange4media Staff May 29, 2019 2:32 PM

Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns

Shweta Raaj Singh May 21, 2019 9:33 AM

The FCB Ulka creative team gives us insight into the ad campaign by Women’s Horlicks that showcases three strong women icons who have broken stereotypes whilst celebrating their path-breaking careers

Noel Dsouza Mar 27, 2019 8:22 AM