Swati Bhattacharya, Chief Creative Officer, FCB Ulka, tells us how the lockdown has allowed her to refine her creativity and get used to interaction via technology

Srabana Lahiri Jun 10, 2020 8:40 AM

The entire TVC was made indoors by a production team of two and with remote technical support

exchange4media Staff May 12, 2020 9:23 AM

Dey has taken over as Head Communication and Sustainability, Nutrition & Special Projects

Nafisa Shaheen Apr 1, 2020 5:17 PM

The HUL Board of Directors has approved acquiring the Horlicks brand for India from GSK

exchange4media Staff Apr 1, 2020 5:06 PM

Niraj Ruparel, National Head – Mobile, Mindshare India, shares the potential mSamvaad, a Voice-driven platform, holds for brands for connecting with rural India

Shikha Paliwal Dec 9, 2019 9:21 AM

Experts say the draft regulation by Food Safety & Standards Authority of India urging fast food brands to abstain from advertising near schools will lead to a shift from OOH to social media campaigns

exchange4media Staff Nov 20, 2019 8:19 AM

This new brand Horlicks variant in the Health Food Drink (HFD) category is aimed at catering to the growing demand for nutritional requirements in modern-day adults

exchange4media Staff Nov 15, 2019 2:28 PM

106 advertisements have been withdrawn, while 38 were found not objectionable

exchange4media Staff Aug 29, 2019 3:37 PM

The campaign video, released on social media platforms, has caught the attention of various influencers who attempted the challenge and nominated their friends 

exchange4media Staff Aug 3, 2019 8:18 AM

With the launch, Mompresso aims to leverage word-of-mouth for brands through its vast network of moms

exchange4media Staff Jul 25, 2019 1:10 PM

The association is supported by a 360-degree outreach campaign including television and digital campaigns culminating through an on-ground activation

exchange4media Staff May 29, 2019 2:32 PM

Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns

Shweta Raaj Singh May 21, 2019 9:33 AM

The FCB Ulka creative team gives us insight into the ad campaign by Women’s Horlicks that showcases three strong women icons who have broken stereotypes whilst celebrating their path-breaking careers

Noel Dsouza Mar 27, 2019 8:22 AM

The latest campaign for Women’s Horlicks by FCB India celebrates women who dared to follow their unconventional dreams & showed the world that they are not just mentally but physically strong too

exchange4media Staff Mar 23, 2019 8:37 AM

In the second year of the ‘Be Fearless’ campaign, crafted by FCB India, Horlicks helps kids prepare for their exams and overcome the effects of rote memorisation

exchange4media Staff Feb 19, 2019 1:39 PM

Nationwide initiative allows mothers to connect with their children away from home for studies 

exchange4media Staff Feb 2, 2019 9:13 AM

Basu, a senior brand consultant, has been with education start-ups and brands like Closeup

Misbaah Mansuri Jan 9, 2019 8:42 AM

Your weekly news roundup. A summary of all stories that made headlines

exchange4media Staff Dec 8, 2018 10:07 AM

While GSK’s premium brands will get a taste of HUL’s massive distribution & marketing muscle, HUL will emerge as the biggest business in the food & refreshment category, say industry experts

exchange4media Staff Dec 4, 2018 9:17 AM

With this deal, HUL will now own iconic brands such as Horlicks and Boost.

exchange4media Staff Dec 3, 2018 5:21 PM