In new TVC, Horlicks celebrates confidence that empowers kids

The campaign film has been curated by FCB India

e4m by exchange4media Staff
Updated: Sep 14, 2020 10:58 AM

Horlicks has come up with a new TVC that captures the highlights of the Journey of Childhood that has now become more challenging than ever before.

In a unique moment of mother-daughter engagement, the film brings alive the fact that today’s stories should not be limited to the intrinsic physical growth benefits but to the courage and confidence that children display when they grow well.

Mothers see growth in milestones, the unforgettable moments where the child showcases ‘adult’ values or commits surprising acts. Particularly in the times we live in, bravery, and the values of care and protection are the core of well-nurtured children. Horlicks’ new TVC celebrates the sharp thinking of a daughter who has the courage and grit to handle the situation and comes through for her family

Commenting on the latest TVC, Sudhir Sitapati, Executive Director, Foods & Refreshment, HUL said, “India’s nutrition journey is central to the growth of the country. Nutrition is also the primary motivation that drives the mother, as a gatekeeper to the family’s health, so that the child can meet each moment with their full potential. Through this special film, we seek to celebrate the deeper meaning of growth that stems from courage and confidence. We truly believe that children, when enabled to their full potential, will lead the world through change and troubled times.”

On the creative insights that went into the making of the film, Swati Bhattacharya of FCB said, “What does a child growing up mean to a mother? Is it the annual health check-up or do they happen in moments suddenly, unrehearsed taking her by complete surprise? This is a grown-up version of our old promise of taller stronger sharper children, now it takes it to the next level where the child applies it to life.”

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