Arvind Wable’s book 'Culture Eats Creativity For Lunch - The Ulkaway' launched
The book highlights the unique attributes of the FCB Ulka culture or 'Ulkaway', which can be implemented in any workplace to improve creativity and boost growth
by
Published: Sep 30, 2024 7:10 PM | 1 min read
Follow Us
The former CEO of FCB Ulka, Arvind Wable has launched his new book Culture Eats Creativity For Lunch - The Ulkaway, which offers an insight into the agency’s unique organisational culture.
During Wable’s tenure, the top executive observed that there was a unique culture at Ulka, which was responsible for the agency’s sustained growth. The book explores ways in which the attributes of this culture can be implemented at any workplace.
The book also highlights the role of a robust organisational culture that can help companies tide through any crisis and scale heights of success. Culture, Wable demonstrates, influences not only creativity but also leadership, strategy and success.
Ad veteran and independent brand strategist Ambi Parameshwaran who was present at the book launch shared his thoughts about the book on LinkedIn.
The book was launched at the FCB/IPG office in Mumbai.
Read more news about Internet Advertising India, Marketing News, PR and Corporate Communication News, Digital Media News, Television Media News
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook YouTube & Google News