ambi-parameswaran
cadbury ad?blur=25

The iconic 90s campaign, created by Ogilvy, comes with a bigger message this time around as gender roles get swapped

Mansi Sharma Sep 18, 2021 9:02 AM

lux cozi?blur=25

The industry is squeamish about Lux Cozi’s recent campaign, which it believes could create problems for the brand due to its objectifying imagery

Mansi Sharma Sep 8, 2021 8:24 AM

myntra?blur=25

Industry calls for an anti-bullying movement and better tracking of conversations on digital media

Mansi Sharma Aug 25, 2021 8:55 AM

Srishti Dixit Twinning WIth Kia?blur=25

Industry reacts to the auto manufacturer's new digital campaign #TwinningWithKia with OTT platform Arré

Mansi Sharma Aug 20, 2021 8:27 AM

Manoj Bajpayee?blur=25

The marketing world should think of benefitting from the actor's newfound image of a family man and reliable spy, opines the industry

Mansi Sharma Jun 17, 2021 9:14 AM

coke?blur=25

Industry leaders think the footballer's disrespect towards the event's sponsor was in poor taste, adding that it may not impact Coca Cola’s image or sales significantly

Mansi Sharma Jun 16, 2021 8:39 AM

#DettolSalutes?blur=25

The brand has replaced its iconic logo with faces of Covid-warriors on four million packs

Mansi Sharma Jun 11, 2021 8:56 AM

Brands and Covid?blur=25

Experts opine that the brands have to be utterly careful as overt exposure or wrong promotion can rip off the authenticity, doing more harm than good

Mansi Sharma May 10, 2021 8:56 AM

ramdan?blur=25

Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month

Misbaah Mansuri May 10, 2021 8:56 AM

edtech?blur=25

Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication

Misbaah Mansuri Apr 29, 2021 8:18 AM

Ambi Parameswaran?blur=25

Guest Column: Ambi Parameswaran, Independent Brand Strategist, Best Selling Author & Founder, Brand-Building.com, discusses why it is important for brands to look at their logos with fresh eyes

Ambi Parameswaran Feb 3, 2021 8:54 AM

Spring?blur=25

Ambi Parameswaran, Brand Consultant, Coach and Founder of brand-building.com, on his new book ‘Spring - Bouncing Back from Rejection’

Dipali Banka Oct 8, 2020 8:55 AM

Anupriya Acharya?blur=25

Adland reflects on Anupriya Acharya's ascent as the first woman president of the AAAI in 35 years after Nargis Wadia took on the mantle in 1976-77 and Tara Sinha in 1984-85

Naziya Alvi Rahman & Misbaah Mansuri Sep 23, 2020 8:48 AM

nescafe?blur=25

Admen weigh in on the McCann ad on optimism during bleak times that has garnered over 6 million views on YouTube

Misbaah Mansuri Aug 13, 2020 7:40 AM

easyday?blur=25

We asked industry experts whether the food & grocery chain’s Apnepan Ka Rang campaign manages to tick the right boxes when it comes to festive advertising

Misbaah Mansuri Mar 9, 2020 8:28 AM

The Goa Fest ABBY's invites entries for Creative ABBY's 2016?blur=25

The last date for entries will be 23 February, 2016 and campaigns brought alive in the period from 1 January, 2015 to 15 February, 2016 will be adjudged by a reckoned jury panel

exchange4media Staff Feb 11, 2016 11:19 AM

IMPACT Top 50 Most Influential Women’s list to be unveiled today?blur=25

The third edition of IMPACT magazine's most eagerly awaited list of the most influential women in media, marketing and advertising is all set to be revealed in Mumbai today

exchange4media Staff Mar 19, 2014 9:54 AM

Countdown for IMPACT Top 50 Most Influential Women begins?blur=25

The much awaited list is all set to be unveiled on March 19, 2014 in Mumbai at a glittering evening hosted by Colors

exchange4media Staff Mar 12, 2014 9:52 AM

IMPACT Top 50 Most Influential Women Jury meet concludes?blur=25

The much awaited list for IMPACT Top 50 Most Influential Women for 2014 is all set to be unveiled on March 19, 2014 in Mumbai

exchange4media Staff Mar 3, 2014 9:32 AM

IMPACT's Top 50 Most Influential Women list to be unveiled on March 19?blur=25

This is the third edition of the Top 50 list. The special initiative is a step to acknowledge the achievements of women who give a whole new meaning to the words - power and influence

exchange4media Staff Feb 26, 2014 9:52 AM