ambi-parameswaran
Guest Column: Advertising veteran Ambi Parameswaran decodes the evolution of Santoor’s brand campaigns
Ambi Parameswaran Jan 6, 2026 1:50 PM
Ambi Parameswaran, who started his career at Rediffusion Advertising in 1979, writes how Diwan Arun Nanda was not just an advertising man but a lot more
Ambi Parameswaran Sep 8, 2025 11:07 AM
Marketing veteran Ambi Parameswaran has penned a candid note on the stepping down of Rohit Jawa as CEO & MD of Hindustan Unilever
e4m Staff Jul 12, 2025 10:16 AM
The milestone comes just days after the formal launch of Ambi Parameswaran’s latest book, Marketing Mixology
e4m Staff Jun 18, 2025 9:44 AM
In Marketing Mixology, Ambi distills over four decades of hands-on experience into a crisp and compelling framework focused on four essential skills every marketer needs
e4m Staff May 30, 2025 4:08 PM
After a premium luggage brand was accused of sourcing products from China, experts decode whether white labelling is as controversial as its made out to be
Sandhya Raghavan Feb 3, 2025 8:57 AM
The exit of W+K India, advertising players say, highlights the evolving importance of global pedigree, with local expertise also being valued by clients
The book highlights the unique attributes of the FCB Ulka culture or 'Ulkaway', which can be implemented in any workplace to improve creativity and boost growth
Brands daring to 'go there' should be wary of consequences and fully commit to the idea; some decorum won't hurt either, say experts
Sandhya Raghavan Apr 24, 2024 8:37 AM
The ad campaign by McCann Erickson highlights the many idiosyncratic and personal factors that govern a house-buying or renting process
Mansi Sharma Sep 13, 2022 8:38 AM
Admen and brand experts feel that while a blanket ban might not be the solution, there should be some consideration in terms of what can or cannot be allowed
Mansi Sharma Jun 17, 2022 8:38 AM
The iconic 90s campaign, created by Ogilvy, comes with a bigger message this time around as gender roles get swapped
Mansi Sharma Sep 18, 2021 9:02 AM
The industry is squeamish about Lux Cozi’s recent campaign, which it believes could create problems for the brand due to its objectifying imagery
Mansi Sharma Sep 8, 2021 8:24 AM
Industry calls for an anti-bullying movement and better tracking of conversations on digital media
Mansi Sharma Aug 25, 2021 8:55 AM
Industry reacts to the auto manufacturer's new digital campaign #TwinningWithKia with OTT platform Arré
Mansi Sharma Aug 20, 2021 8:27 AM
The marketing world should think of benefitting from the actor's newfound image of a family man and reliable spy, opines the industry
Mansi Sharma Jun 17, 2021 9:14 AM
Industry leaders think the footballer's disrespect towards the event's sponsor was in poor taste, adding that it may not impact Coca Cola’s image or sales significantly
Mansi Sharma Jun 16, 2021 8:39 AM
The brand has replaced its iconic logo with faces of Covid-warriors on four million packs
Mansi Sharma Jun 11, 2021 8:56 AM
Experts opine that the brands have to be utterly careful as overt exposure or wrong promotion can rip off the authenticity, doing more harm than good
Mansi Sharma May 10, 2021 8:56 AM
Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month
Misbaah Mansuri May 10, 2021 8:56 AM
Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication
Misbaah Mansuri Apr 29, 2021 8:18 AM
Guest Column: Ambi Parameswaran, Independent Brand Strategist, Best Selling Author & Founder, Brand-Building.com, discusses why it is important for brands to look at their logos with fresh eyes
Ambi Parameswaran Feb 3, 2021 8:54 AM
Ambi Parameswaran, Brand Consultant, Coach and Founder of brand-building.com, on his new book ‘Spring - Bouncing Back from Rejection’
Dipali Banka Oct 8, 2020 8:55 AM
Adland reflects on Anupriya Acharya's ascent as the first woman president of the AAAI in 35 years after Nargis Wadia took on the mantle in 1976-77 and Tara Sinha in 1984-85
Naziya Alvi Rahman & Misbaah Mansuri Sep 23, 2020 8:48 AM
Admen weigh in on the McCann ad on optimism during bleak times that has garnered over 6 million views on YouTube
Misbaah Mansuri Aug 13, 2020 7:40 AM
We asked industry experts whether the food & grocery chain’s Apnepan Ka Rang campaign manages to tick the right boxes when it comes to festive advertising
Misbaah Mansuri Mar 9, 2020 8:28 AM