Ambi Parameswaran’s new book Marketing Mixology: A must-read for modern marketers

Renowned brand coach and marketing veteran Ambi Parameswaran has just launched his latest book, Marketing Mixology, a power-packed guide tailored for professionals navigating the ever-evolving world of marketing.

In Marketing Mixology, Ambi distills over four decades of hands-on experience into a crisp and compelling framework focused on four essential skills every marketer needs: understanding consumers, building powerful brands, mastering negotiation and selling, and communicating effectively. As the marketing landscape grows more complex and consumer preferences shift with unprecedented speed, this book offers readers both strategic clarity and practical tools to stay ahead of the curve.

Whether you're a seasoned marketer looking to sharpen your edge or a rising professional eager to make an impact, Marketing Mixology promises actionable insights grounded in real-world wisdom. Ambi calls it “an essential toolkit for navigating the dynamic marketscape,” and readers will find within its pages the distilled essence of what it takes to stay agile, relevant, and impactful in today’s fast-paced environment.

Ambi Parameswaran, the mind behind this dynamic new release, is the founder of brand-building.com, an accomplished brand advisor, and an award-winning author of eleven books. His remarkable career has spanned sectors from pharmaceuticals to advertising, most notably with FCB Ulka where he helped elevate the agency into India’s top five. In recent years, Ambi has taken on the role of mentor, coach, and academic, sharing his expertise with corporate boards, startups, and top business schools like IIM Calcutta, SPJIMR, and MICA.

With Marketing Mixology, Ambi continues his mission to equip India’s marketing professionals with the insights and inspiration they need to succeed in a world that never stops changing. The book is already generating buzz across corporate circles and academic institutions alike, reaffirming Ambi’s reputation as one of India’s foremost voices in branding and marketing strategy.