From management trainee to Chairman, Karkare's four-decade journey with Ulka is a rarity in an industry built on churn

e4m Staff Jul 15, 2026 10:37 AM

Julka brings more than 26 years of experience spanning entertainment, media, artist management, digital content and brand partnerships

e4m Staff Jul 11, 2026 7:52 AM

From business-first ideas to creator equity and a growing appetite for AI-era humanity, has Cannes Lions 2026 charted advertising's next chapter?

Aryendra Khan Jul 2, 2026 9:14 AM

Guest Column: Dr. Sandeep Goyal compares the rise, mindset and impact of prodigies Vaibhav Sooryavanshi, Sachin Tendulkar and Naomi Osaka

Sandeep Goyal Jun 3, 2026 5:32 PM

One agency, 19 years, a PR Grand Prix, and now a seat on the Cannes jury. Rakesh Menon of Ulka says the category has never been more rigorous, or more necessary

Aryendra Khan Jun 3, 2026 8:54 AM

Vinod Thadani, CGO, Dentsu Media Group & CEO, iProspect, speaks with Shripad Kulkarni on the death of demographic planning, the rise of behavioural signals — and why the brief must now decide the mix

Shripad Kulkarni May 29, 2026 8:52 AM

Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape

Shripad Kulkarni May 26, 2026 7:57 AM

Satya Raghavan, Director, Marketing Partners, Google India & YouTube, speaks to Shripad Kulkarni on why consumer has never moved in a funnel — and what two bookends of modern marketing actually are

Shripad Kulkarni May 23, 2026 9:19 AM

Rajiv Dubey, Vice President, Head of Media & Experiential, Dabur India, speaks with Shripad Kulkarni on Four media universes, a broken measurement system, and managing complexity to drive brand growth

Shripad Kulkarni May 19, 2026 8:31 AM

Raghavendra Katte, AVP Media, Jyothy Labs, speaks with Shripad Kulkarni on the 80/20 digital-physical paradox — and why 40% digital sales in premium metro FMCG signals a key transition

Shripad Kulkarni May 16, 2026 9:34 AM

Priya Choudhary, Director, Business Solutions & Insights, Google India, speaks with Shripad Kulkarni on the non-linear consumer reshaping rules, why every comm. must earn its place with a clear job

Shripad Kulkarni May 14, 2026 9:07 AM

Pawan Sarda, Marketing & Sales Leader, in conversation with Shripad Kulkarni on why the performance obsession is scary — and why the 1-to-100 journey is not the same as 100-to-1000

Shripad Kulkarni May 12, 2026 8:33 AM

Nikesh Ghosh, Co-founder, Offbeat Origins, in conversation with Shripad Kulkarni on why Gen AI has changed economics of creative production & why the sequence in which you use it determines everything

Shripad Kulkarni May 9, 2026 2:22 PM

L.V. Krishnan, CEO, TAM Media Research, in conversation with Shripad Kulkarni on the ecosystem architecture needed to manage the funnel that collapsed into one device—and the 650,000+ brand explosion

Shripad Kulkarni May 7, 2026 8:42 AM

Laxmi Shetty, ex Head of Sales, Broadcast & Digital, ZEEL, speaks with Shripad Kulkarni on how insights, cultural depth, technology are architecture of linear TV’s lead, & foundation of its second act

Shripad Kulkarni May 5, 2026 8:34 AM

Kartik Sharma, Group CEO, Omnicom Media India, speaks to Shripad Kulkarni on why attribution is not a science problem — it is a courage problem

Shripad Kulkarni May 2, 2026 8:56 AM

K. Ramakrishnan, MD, Worldpanel by Numerator, speaks with Shripad Kulkarni on how individual baskets and quick commerce have rewritten the rules of FMCG buying — and what it means for every media plan

Shripad Kulkarni Apr 30, 2026 4:46 PM

Guest Column: Rajeev Jain, Sr Vice President, Corporate Marketing, DS Group, explores how Sachin Tendulkar remains one of the most enduring and influential personal brands in modern history

Rajeev Jain Apr 28, 2026 3:59 PM

Deepali Naair, Global Head of Brand, Mktg & Corp Comms, Biocon, speaks with Shripad Kulkarni on GenAI, collapse of the strategy-execution divide — & why the principles of mktg have never mattered more

Shripad Kulkarni Apr 28, 2026 7:58 AM

Akshay Gurnani, Founder, The Cofoundry and Co-founder, Schbang, tells Shripad Kulkarni how AI is collapsing the cost of creativity, & why the most powerful unit in mktg today is a nimble team of four

Shripad Kulkarni Apr 25, 2026 8:02 AM

Guest Column: Senior Brand, Growth and Media leader Ketan K Bharati writes on how Sachin Tendulkar remains India’s strongest trust brand, where credibility outweighs visibility

Ketan K Bharati Apr 24, 2026 6:23 PM

Guest Column: Ashish Mishra, who recently stepped down as Acko’s Chief Marketing Officer, writes on what makes Sachin Tendulkar a timeless brand

Ashish Mishra Apr 24, 2026 2:18 PM

Guest Column: Yatnesh Pandey, who recently stepped down as VP-Marketing at GreenPly Industries, on Sachin Tendulkar’s enduring brand, built on consistency, credibility and influence on & off the field

Yatnesh Pandey Apr 24, 2026 1:15 PM

Guest Column: Aniruddha Haldar of TVS Motor Company on how Sachin Tendulkar intuitively mastered value, perception and human psychology-lessons many brand professionals spend careers learning

Aniruddha Haldar Apr 24, 2026 1:02 PM

Guest Column: Raj Gopal Iyer, Fractional CMO & Growth Consultant, writes how Sachin Tendulkar’s impact goes far beyond statistics, as he transformed cricket into a media and commercial force in India

Raj Gopal Iyer Apr 24, 2026 12:54 PM

Guest Column: Amin Lakhani, President, Client Solutions, WPP Media South Asia, writes on how Sachin Tendulkar did not just play the game, but fundamentally shaped sports marketing in India

Amin Lakhani Apr 24, 2026 12:45 PM

Guest Column: Shreepad Shende, Chief Marketing Officer, IDFC First Bank, draws a parallel between cricket’s “sweet spot” and Sachin Tendulkar’s legendary career

Shreepad Shende Apr 24, 2026 11:40 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes what makes Brand Sachin is a story beyond numbers

Ganapathy Viswanathan Apr 24, 2026 11:32 AM

Guest Column: Shveta Singh, independent marketing consultant, explores why Sachin’s brand has done something more unusual

Shveta Singh Apr 24, 2026 11:18 AM

Guest Column: On Sachin Tendulkar's birthday today, veteran marketer Shubhranshu Singh highlights how he has evolved from a cricketing icon into a timeless brand

Shubhranshu Singh Apr 24, 2026 10:41 AM

Guest Column: Veteran adman Prabhakar Mundkur shares how the enduring power of Sachin Tendulkar remains one of the most fascinating studies in Indian branding

Prabhakar Mundkur Apr 24, 2026 10:31 AM

Guest Column: Rajiv Dubey, VP, Head of Media & Head of Brand Activations at Dabur India, writes on Brand Sachin is a rare combination of trust, consistency, humility and emotional connection

Rajiv Dubey Apr 24, 2026 10:29 AM

Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, on how a boy from Dadar became India’s most enduring commercial force, and why Brand Sachin remains priceless at 53

Shantomoy Ray Apr 24, 2026 10:03 AM

On his birthday, we celebrate a man who did not just play cricket, he defined its grammar

Aryendra Khan Apr 24, 2026 8:23 AM

Ajay Gupte, senior media industry leader, in conversation with Shripad Kulkarni on the performance trap, the ad stock that quietly disappeared —and why what is coming next is, in his own words, sci-fi

Shripad Kulkarni Apr 23, 2026 8:22 AM

Starting today, we will be running a series curated by Shripad Kulkarni, based on his conversations with industry leaders - 100 min of conversation per leader, recorded for the MatheMedia Podcast

Shripad Kulkarni Apr 21, 2026 8:31 AM

From Virat Kohli-Rohit Sharma’s bromance to Sachin Tendulkar’s presence, netizens were quick to pick on these moments

e4m Staff Apr 13, 2026 3:22 PM

Anju will report to Hemant Shringy, Chief Creative Officer and Managing Partner, Wondrlab Network

e4m Staff Apr 7, 2026 11:17 AM

Prior to joining Seclore, he served as Vice President – Cloud Operations and Site Reliability Engineering at Mindstix Software Labs

e4m Staff Mar 26, 2026 1:26 PM

‘The Master’ campaign is rooted in a belief that trust is built through consistent action over time

e4m Staff Feb 22, 2026 9:00 AM

Dr Annurag Batra speaks on the structural reset reshaping Indian A&M on the MatheMedia Podcast, curated and structured by Shripad Kulkarni

Shripad Kulkarni Feb 20, 2026 8:44 AM

João joins Havas from Publicis in Dubai

e4m Staff Feb 19, 2026 9:15 AM

Prior to this appointment, Abhay Kulkarni was working with DWA

e4m Staff Jan 20, 2026 5:24 PM

Ten x You is designed for recreational, aspiring and fit-curious consumers

e4m Staff Jan 16, 2026 3:13 PM

Sachin Tendulkar will serve as the company’s brand ambassador for the next three years

e4m Staff Jan 10, 2026 1:30 PM

Guest Column: Advertising veteran Ambi Parameswaran decodes the evolution of Santoor’s brand campaigns  

Ambi Parameswaran Jan 6, 2026 1:50 PM

Guest Column: Ajay Kulkarni, Director-Growth Barcode Entertainment, decodes the execution shifts shaping influencer marketing in 2026

Ajay Kulkarni Jan 2, 2026 12:46 PM

Sara Tendulkar’s natural elegance, modern outlook, and strong digital connect make her a strong fit for the brand’s philosophy, the company said

e4m Staff Dec 29, 2025 4:26 PM

Nitin Karkare joined FCB Ulka in 1986 as a management trainee

e4m Staff Dec 8, 2025 5:42 PM

The BBDO Group has clarified that based on client considerations & continuity some parts of FCB and DDB will be moved into McCann and BBDO Group

e4m Staff Dec 6, 2025 10:05 AM