Authors

Ajay Kulkarni

Business Head of Barcode Entertainment na na

Business Head of Barcode Entertainment

From Horses to Cockroaches: Why marketing needs better metaphors for the creator economy

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Guest Column: Ajay Kulkarni, Director-Growth Barcode Entertainment, writes that the creator economy needs a new language to define creators by their influence, not just their follower count

Ajay Kulkarni Jul 24, 2026 9:36 AM

What’s interesting about 2026 is not the math, it’s the consistency of the signal

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Guest Column: Ajay Kulkarni, Director-Growth Barcode Entertainment, decodes the execution shifts shaping influencer marketing in 2026

Ajay Kulkarni Jan 2, 2026 12:46 PM

The Infinity Stones of influencer marketing

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Guest Column: Ajay Kulkarni, Business Head of Barcode Entertainment, shares tricks to make influencer-led campaign a success

Ajay Kulkarni Feb 8, 2023 6:33 PM