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Dias speaks about his journey in the industry and the honour of being inducted into the Advertising Club of Calcutta’s Hall of Fame
Agency pros share what it takes to hit a creative sixer during the sporting extravaganza
Dias, co-founder and Chief Creative Officer, finds place along with personalities like Alyque Padamsee and Piyush Pandey
exchange4media Staff 18-February-2019
How does a brand remain authentic in its pursuit of purpose and how effective is purposeful advertising? Experts open up...
Misbaah Mansuri 13-November-2018
IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry
exchange4media Staff 31-July-2018
Advertising and marketing experts say there lies creative deficiencies in these ads which deter them from hitting the ‘effectiveness’ spot and could well be worked upon
We get the man himself to reveal his ‘chill-out’ secrets that help him zap all the stress
The two telecom giants return to the combat zone with their new 360-degree campaigns as they compete for brand recall, consumers
The Advertising Club held (TAC) its ‘Annual Ad Review’ event in Mumbai yesterday. Industry stalwarts gathered to look at the current trends in advertising and how brands are communicating and operating amidst a cacophony of deafening distractions and multitude of new challenges
While Vodafone has got its iconic pug back to announce their 4G network, Airtel has added a humorous twist to its campaign storyline for better connect with the audiences
Agnello Dias, Chief Creative Officer of Taproot Dentsu Private will chair the Film Jury of Creative Abby, Karl Gomes, Chief Fanatic at Fanatics will chair the Digital jury and Mitrajit Bhattacharya, President& Publisher of the Chitralekha group will chair the jury for the Publisher Vertical.
exchange4media Staff 08-March-2016
Taproot from the Dentsu Aegis umbrella has made two senior hires with Ninad Umargekar , who joins Taproot as the Head of Strategic Planning and Ayesha Ghosh who joins Taproot as the General Manager.
Priyanka Mehra 19-January-2016
The campaign conceptualised by Taproot is based on the insight that people are sceptical about claims on speed and the inertia to change SIMs is high
Sarmistha Neogy 17-August-2015
It uses retro-music with a modern twist to highlight the features of Mahindra Gusto scooter and Mahindra Centuro motorcycle
exchange4media Staff 25-July-2015
The campaign helps define the role that a life insurance can play in the life of a person; BSLI urges all to stand tall in the face of uncertainties
exchange4media Staff 20-January-2015
The brand's latest campaign tells the story of the antagonists exposed by the newspaper and takes a considerable risk at the end of the film by showing its copies being burnt
Priyanka Mehra 30-October-2014
The brand's latest campaign tells the story of the antagonists exposed by the newspaper and takes a considerable risk at the end of the film by showing its copies being burnt
Priyanka Mehra 30-October-2014
As exchange4media's IMPACT magazine completes 10 eventful years in the industry, the Group expands the scope of its flagship property, the IMPACT Person of the Year, by selecting IMPACT Person of the Decade in the ad-media-marketing industry
exchange4media Staff 14-October-2014
Cracking the code for the elusive youth market, Agnello Dias, Founder & CCO, Taproot India, says the best thing we can do is supply the raw material and let the young generation stumble upon its own interpretation and ideology
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We are using sports as a medium to communicate: Karthik Raman, IDBI Federal Life Insurance
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