Advertising industry experts say that data and analytics tools won’t curb creativity, in fact, creative directors can leverage these marketing tools to reach out better to their target audience

Noel Dsouza Sep 17, 2019 8:24 AM

Industry leaders come together to judge reams of thought-provoking entries in over 20 categories

Misbaah Mansuri Aug 28, 2019 8:48 AM

Ad industry experts share insights on the importance of personalisation in ad campaigns

Noel Dsouza Aug 12, 2019 7:57 AM

Creative Heads say in this digital age copywriting is about keywords and real-time content but human creativity still triumphs and one needs to adapt with the evolving media environment

Noel Dsouza Aug 1, 2019 8:37 AM

Experts on how ‘consumer neuroscience’ can help understand consumers' conscious and non-conscious engagements and enable brands to create impactful campaigns

Noel Dsouza Jul 25, 2019 8:20 AM

The campaign has been conceived by Taproot Dentsu Advertising and will have be presented across multiple touch points, including TV, radio, digital, outdoor and cinema 

exchange4media Staff May 12, 2019 6:02 PM

Agnello Dias, Creative Chairman, Dentsu Aegis Network, India, talks about his goal, the challenges of CCOs and more

Neeta Nair May 8, 2019 8:34 AM

We bring you a roundup of the news making headlines this past week

exchange4media Staff Apr 6, 2019 9:39 AM

In an interview with exchange4media, Agnello Dias, Taproot Dentsu’s Co-Founder & CCO, talks about IPL campaign ‘Game Banayega Name’ along with Pallavi Chakravarti, ECD, Taproot Dentsu

Shweta Raaj Singh Apr 2, 2019 8:52 AM

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza Apr 1, 2019 9:13 AM

Advertising industry experts give us an insight into how today's youth wants brands to highlight social issues and also prove their authenticity

Noel Dsouza Mar 29, 2019 8:22 AM

Dias speaks about his journey in the industry and the honour of being inducted into the Advertising Club of Calcutta’s Hall of Fame 

Noel Dsouza Feb 25, 2019 9:39 AM

Agency pros share what it takes to hit a creative sixer during the sporting extravaganza

Noel Dsouza Feb 22, 2019 8:22 AM

Dias, co-founder and Chief Creative Officer, finds place along with personalities like Alyque Padamsee and Piyush Pandey

exchange4media Staff Feb 18, 2019 4:38 PM

How does a brand remain authentic in its pursuit of purpose and how effective is purposeful advertising? Experts open up...

Misbaah Mansuri Nov 13, 2018 8:22 AM

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff Jul 31, 2018 8:59 AM

Advertising and marketing experts say there lies creative deficiencies in these ads which deter them from hitting the ‘effectiveness’ spot and could well be worked upon

Misbaah Mansuri May 31, 2018 9:00 AM

We get the man himself to reveal his ‘chill-out’ secrets that help him zap all the stress

Misbaah Mansuri May 5, 2018 9:30 AM

The debut edition of the awards to be presented by News18 India

exchange4media Staff Jul 11, 2017 3:00 PM

The two telecom giants return to the combat zone with their new 360-degree campaigns as they compete for brand recall, consumers

Sarmistha Neogy May 9, 2017 8:05 AM