Santosh Padhi joins Wieden+Kennedy as Chief Creative Officer for India

The independent agency will now expand into Mumbai

e4m by exchange4media Staff
Published: Mar 1, 2022 12:27 PM  | 2 min read

Wieden+Kennedy has appointed hired Santosh “Paddy” Padhi, as Chief Creative Officer for India.

The hire also means an expansion for the independent creative agency into Mumbai, where Paddy will build out the shop’s second India location.

On his appointment, Padhi said: “W+K have always raised the creative product of our industry for the last 3-4 decades, they were one of my inspirations when Taproot was set up. I have always believed creativity is the core of our business—W+K has proven that consistently with fearless creative work on a variety of brands.

I'm very excited, it’s a great opportunity for me to take this vibrant legacy brand forward and build the next chapter of creative excellence out of India. In a business like ours you are as good as the kind of people you have on board—there are some wonderful minds in Delhi and I'm once again fortunate to hand pick some more wonderful people to join us and expand our presence into Mumbai.”

Popularly known as ‘Paddy’, Padhi started his advertising career 25 years ago after graduating from art school in Mumbai. He founded Taproot in 2009, and the agency quickly became one of India’s most prominent creative agencies, picking up critical acclaim, accolades and awards for work done for clients including Amazon, Disney, FaceBook, Uber, Adidas, Bennett, Coleman & Company (publisher of the Times of India), Bharti Airtel, and PepsiCo. Coke, Star Sports.

In 2012, Padhi and his partner Agnello Dias sold Taproot to Dentsu. Padhi remained the Chief Creative Officer for Taproot Dentsu until 2021, when he left.

Karl Lieberman, Wieden+Kennedy Global Chief Creative Officer said: “Paddy is a transformative creative leader with an impressive track record building creative companies and brands, and making work that is really centered in culture. We feel lucky to have him join us at a time when we really want to connect further to the creative people and culture in India. We are excited about the future of Wieden+Kennedy in India”

Padhi will build out a leadership, talent and client roster for the expanded India shop. Dean Wei, who has been the Executive Creative Director leading W+K Delhi since 2019, is leaving the agency later this year to return to London. Current W+K Delhi Managing Director Gau Narayanan will stay on in his current role.

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