The film has the celebrity brand ambassadors talk about smartwater’s unique manufacturing process in the ‘Made Differently’ campaign

exchange4media Staff Jul 1, 2019 2:22 PM

Santosh Padhi, CCO and Co-founder of Taproot Dentsu, talks about what the agency is sending to Cannes this year and what he thinks about India’s overall chances at the festival

Neeta Nair Jun 13, 2019 1:42 AM

Garima Khandelwal of Mullen Lintas and Pallavi Chakravarti of Taproot Dentsu, both jurors this year, share their views on the gender balance in the jury panel

Noel Dsouza May 30, 2019 8:47 AM

The campaign has been conceived by Taproot Dentsu Advertising and will have be presented across multiple touch points, including TV, radio, digital, outdoor and cinema 

exchange4media Staff May 12, 2019 6:02 PM

Agnello Dias, Creative Chairman, Dentsu Aegis Network, India, talks about his goal, the challenges of CCOs and more

Neeta Nair May 8, 2019 8:34 AM

We bring you a roundup of the news making headlines this past week

exchange4media Staff Apr 6, 2019 9:39 AM

In an interview with exchange4media, Agnello Dias, Taproot Dentsu’s Co-Founder & CCO, talks about IPL campaign ‘Game Banayega Name’ along with Pallavi Chakravarti, ECD, Taproot Dentsu

Shweta Raaj Singh Apr 2, 2019 8:52 AM

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza Apr 1, 2019 9:13 AM

Chennai Super Kings to play Royal Challengers Bangalore on March 23

exchange4media Staff Mar 18, 2019 6:27 PM

The film is conceptualized by Taproot Dentsu highlights how VIVO IPL is a platform for young talent to showcase their game and an opportunity to make a name

exchange4media Staff Mar 6, 2019 7:15 PM

Dias speaks about his journey in the industry and the honour of being inducted into the Advertising Club of Calcutta’s Hall of Fame 

Noel Dsouza Feb 25, 2019 9:39 AM

Agency pros share what it takes to hit a creative sixer during the sporting extravaganza

Noel Dsouza Feb 22, 2019 8:22 AM

The communication focuses on the brand giving audiences the ‘window to the world’ at Rs 8

exchange4media Staff Feb 20, 2019 2:15 PM

Dias, co-founder and Chief Creative Officer, finds place along with personalities like Alyque Padamsee and Piyush Pandey

exchange4media Staff Feb 18, 2019 4:38 PM

The film is a dramatic take-down of modern journalism to show, by contrast, Firstpost’s comprehensive coverage of stories that need to be told and heard

exchange4media Staff Jan 29, 2019 3:25 PM

The app is designed to be a forum for fans to voice their opinion and post video comments, along with other standard features such as live score updates

exchange4media Staff Jan 25, 2019 1:55 PM

Mandate entails strategic positioning, product reach, frequency and re-packaging of channel

exchange4media Staff Jan 21, 2019 2:56 PM

The TVC adopts a game show format wherein three ambitious professionals are pushed into an uncomfortable choice between health and success

exchange4media Staff Jan 21, 2019 11:57 AM

We chatted with Neeraj Kanitkar, Creative Director, Taproot Dentsu to understand what went behind conceptualising the brand’s first-ever TVC

Misbaah Mansuri Dec 6, 2018 9:05 AM

WhatsApp partnered with Taproot Dentsu and filmmaker Shirsha Guha Thakurta in an effort to combat misinformation and pernicious rumours

exchange4media Staff Dec 3, 2018 4:49 PM