taproot
Free Food Journal

As part of the initiative, the Free Press Journal has changed its masthead to 'Free Food' Journal to draw attention to the issue of food wastage and food donation

exchange4media Staff Oct 16, 2019 12:59 PM

Shaze

Along with the collection, the campaign will also be the first exposure to the brand’s new proposition 'Shine by Design'

exchange4media Staff Sep 10, 2019 3:18 PM

Free Press Journal

In an initiative conceptualised by Taproot Dentsu, the publication will be changing its masthead regularly in future too to highlight important issues

exchange4media Staff Aug 29, 2019 1:43 PM

Collage

The film has the celebrity brand ambassadors talk about smartwater’s unique manufacturing process in the ‘Made Differently’ campaign

exchange4media Staff Jul 1, 2019 2:22 PM

TaprootDentsu

Santosh Padhi, CCO and Co-founder of Taproot Dentsu, talks about what the agency is sending to Cannes this year and what he thinks about India’s overall chances at the festival

Neeta Nair Jun 13, 2019 1:42 AM

Cannes Lions

Garima Khandelwal of Mullen Lintas and Pallavi Chakravarti of Taproot Dentsu, both jurors this year, share their views on the gender balance in the jury panel

Noel Dsouza May 30, 2019 8:47 AM

Airtel

The campaign has been conceived by Taproot Dentsu Advertising and will have be presented across multiple touch points, including TV, radio, digital, outdoor and cinema 

exchange4media Staff May 12, 2019 6:02 PM

Agnello Dias

Agnello Dias, Creative Chairman, Dentsu Aegis Network, India, talks about his goal, the challenges of CCOs and more

Neeta Nair May 8, 2019 8:34 AM

e4m recap

We bring you a roundup of the news making headlines this past week

exchange4media Staff Apr 6, 2019 9:39 AM

Agnello Dias

In an interview with exchange4media, Agnello Dias, Taproot Dentsu’s Co-Founder & CCO, talks about IPL campaign ‘Game Banayega Name’ along with Pallavi Chakravarti, ECD, Taproot Dentsu

Shweta Raaj Singh Apr 2, 2019 8:52 AM

OTT Premium Service

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza Apr 1, 2019 9:13 AM

Game Banayega Name

The film is conceptualized by Taproot Dentsu highlights how VIVO IPL is a platform for young talent to showcase their game and an opportunity to make a name

exchange4media Staff Mar 6, 2019 7:15 PM

agnello dias

Dias speaks about his journey in the industry and the honour of being inducted into the Advertising Club of Calcutta’s Hall of Fame 

Noel Dsouza Feb 25, 2019 9:39 AM

ipl collage

Agency pros share what it takes to hit a creative sixer during the sporting extravaganza

Noel Dsouza Feb 22, 2019 8:22 AM

Discovery

The communication focuses on the brand giving audiences the ‘window to the world’ at Rs 8

exchange4media Staff Feb 20, 2019 2:15 PM

agnello dias

Dias, co-founder and Chief Creative Officer, finds place along with personalities like Alyque Padamsee and Piyush Pandey

exchange4media Staff Feb 18, 2019 4:38 PM

FirstpostCampaign

The film is a dramatic take-down of modern journalism to show, by contrast, Firstpost’s comprehensive coverage of stories that need to be told and heard

exchange4media Staff Jan 29, 2019 3:25 PM

CricketNext

The app is designed to be a forum for fans to voice their opinion and post video comments, along with other standard features such as live score updates

exchange4media Staff Jan 25, 2019 1:55 PM

taproot

Mandate entails strategic positioning, product reach, frequency and re-packaging of channel

exchange4media Staff Jan 21, 2019 2:56 PM