Amidst chatter about the dip in quality of IPL ads this year, the agency world elaborates on how it is navigating through a longer pre-production phase, internet connectivity issues & other hurdles

Misbaah Mansuri Sep 28, 2020 8:46 AM

The core campaign has been conceptualized and executed by Taproot Dentsu

exchange4media Staff Sep 21, 2020 2:09 PM

The core campaign has been conceptualised and executed by Taproot Dentsu

exchange4media Staff Aug 1, 2020 2:02 PM

In today's e4m Creative Zone, Chakravarti, Executive Creative Director, Taproot Dentsu, shares ad production hacks during the lockdown and how remote shooting has made casting more diverse

Misbaah Mansuri Jul 27, 2020 8:54 AM

On the panel were Prahlad Kakkar, Manish Bhatt, Santosh Padhi and Sambit Mohanty

exchange4media Staff Jul 10, 2020 11:33 AM

The COVID-19 campaign with 58 creatives ran back-to-back from April 4 to MAy 31

exchange4media Staff Jul 1, 2020 12:09 PM

Guest Column: If there is one word that symbolises these current times, it is ‘essential’, observes Titus Upputuru, National Creative Director, Dentsu One and Creative Head, Taproot Dentsu, Gurugram

Titus Upputuru Jun 26, 2020 9:02 AM

The commercials depict conversations in a lighter vein and capture the essence of gaming and winning on the MPL app

exchange4media Staff Jun 24, 2020 2:19 PM

Film has been shot indoors across Jharkhand, Uttar Pradesh, Delhi and Noida

exchange4media Staff Jun 13, 2020 9:20 AM

In our new series - e4m Creative Zone - we speak to Titus Upputuru, National Creative Director, Dentsu One & Creative Head, Taproot Dentsu, on upping the digital game amidst COVID conditions & more

Misbaah Mansuri Jun 8, 2020 8:22 AM

Conceived by Taproot Dentsu, the 'Abnazdeeki dukaan, aapka bank' campaign will have a 360-degree media mix including TV, print and outdoor which will be rolled out in a phased manner

exchange4media Staff May 31, 2020 8:00 PM

Guest Column: Santosh Padhi, CCO & Co-Founder, Taproot Dentsu, says from finding creative ways to drive growth to mastering home chores, life and work go on in these extraordinary times

Santosh Padhi May 28, 2020 8:05 AM

Directed and produced by Equinox Films, the video was scripted by Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu

exchange4media Staff May 24, 2020 6:00 PM

Prime Minister Modi mentioned that details of the economic package will be given by Finance Minister Nirmala Sitharaman and has also assured that the benefit will cover all sections

exchange4media Staff May 13, 2020 2:52 PM

Harshad Rajadhyaksha and Kainaz Karmakar talk to exchange4media on completing 10 years of a unique creative partnership at Ogilvy

Srabana Lahiri May 12, 2020 8:47 AM

In this edition of ‘Beating All Odds’, Agnello Dias, Creative Chairman, DAN, and Co-founder & CCO of Taproot Dentsu, speaks to Neeta Nair

Neeta Nair Apr 24, 2020 8:33 AM

The agency won the mandate for the campaign following a multi-agency pitch and is now servicing the account from its Mumbai office

exchange4media Staff Mar 31, 2020 2:48 PM

The campaign will be rolled out on TV across GECs, business channels and news channels

exchange4media Staff Mar 21, 2020 4:00 PM

The campaign has been conceptualised by Taproot Dentsu, Gurgaon

exchange4media Staff Mar 17, 2020 5:18 PM

The campaign has been conceptualised by Taproot Dentsu, Gurgaon

exchange4media Staff Mar 17, 2020 2:33 PM