Conceived by Taproot Dentsu, the 'Abnazdeeki dukaan, aapka bank' campaign will have a 360-degree media mix including TV, print and outdoor which will be rolled out in a phased manner

exchange4media Staff May 31, 2020 8:00 PM

Guest Column: Santosh Padhi, CCO & Co-Founder, Taproot Dentsu, says from finding creative ways to drive growth to mastering home chores, life and work go on in these extraordinary times

Santosh Padhi May 28, 2020 8:05 AM

Directed and produced by Equinox Films, the video was scripted by Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu

exchange4media Staff May 24, 2020 6:00 PM

Prime Minister Modi mentioned that details of the economic package will be given by Finance Minister Nirmala Sitharaman and has also assured that the benefit will cover all sections

exchange4media Staff May 13, 2020 2:52 PM

Harshad Rajadhyaksha and Kainaz Karmakar talk to exchange4media on completing 10 years of a unique creative partnership at Ogilvy

Srabana Lahiri May 12, 2020 8:47 AM

In this edition of ‘Beating All Odds’, Agnello Dias, Creative Chairman, DAN, and Co-founder & CCO of Taproot Dentsu, speaks to Neeta Nair

Neeta Nair Apr 24, 2020 8:33 AM

The agency won the mandate for the campaign following a multi-agency pitch and is now servicing the account from its Mumbai office

exchange4media Staff Mar 31, 2020 2:48 PM

The campaign will be rolled out on TV across GECs, business channels and news channels

exchange4media Staff Mar 21, 2020 4:00 PM

The campaign has been conceptualised by Taproot Dentsu, Gurgaon

exchange4media Staff Mar 17, 2020 5:18 PM

The campaign has been conceptualised by Taproot Dentsu, Gurgaon

exchange4media Staff Mar 17, 2020 2:33 PM

The agency will now service the account from its Mumbai office

exchange4media Staff Mar 11, 2020 12:05 PM

The minds behind Facebook’s first-ever ad campaign in India open up about their creative journey and how the multiple campaigns will go on air across the country over the next few weeks

exchange4media Staff Mar 11, 2020 8:33 AM

The campaign has been conceptualized and executed by Taproot Dentsu

Misbaah Mansuri Mar 3, 2020 8:55 AM

The Taproot Dentsu campaign makes India the first country in Asia Pacific where such a campaign has been launched

exchange4media Staff Mar 2, 2020 1:46 PM

The karaoke app with over 50 million users globally, offers multiple features including pitch, effects and rolling lyrics

exchange4media Staff Dec 2, 2019 12:48 PM

'Parcel' is directed by Titus Upputuru and stars Riyaa Arora, Hurmat Ali Khan and Vyom Yadav in the lead

exchange4media Staff Dec 1, 2019 6:00 PM

The idea to change the masthead was proposed by Taproot Dentsu

exchange4media Staff Nov 14, 2019 2:30 PM

As part of the initiative, the Free Press Journal has changed its masthead to 'Free Food' Journal to draw attention to the issue of food wastage and food donation

exchange4media Staff Oct 16, 2019 12:59 PM

Along with the collection, the campaign will also be the first exposure to the brand’s new proposition 'Shine by Design'

exchange4media Staff Sep 10, 2019 3:18 PM

In an initiative conceptualised by Taproot Dentsu, the publication will be changing its masthead regularly in future too to highlight important issues

exchange4media Staff Aug 29, 2019 1:43 PM