santosh-padhi

The book has 24 case studies, event held in Mumbai graced by who's who of media industry

exchange4media Staff 20-September-2018

Following the huge 41 metal-win by the agency at the recently concluded Goafest 2017, Padhi on the special feeling of winning big in India

Priyanka Mehra 10-April-2017

Taproot Dentsu is the first ever Indian agency to earn this honor. This award is given to the agency with the most points earned in 2016 in each of the top 15 entrant countries

exchange4media Staff 14-December-2016

Logo change might involve heavy budgets but it’s what brand owners want if it will guarantee customer loyalty

Sarmistha Neogy 03-October-2016

The first film of the campaign launched by Taproot Dentsu and Carat Media, features athlete Major DP Singh, India’s first blade runner. The film captures the Major’s life and his passion for running. Santosh Padhi, Chief Creative Officer, Taproot Dentsu reveals more about the campaign…

Priyanka Mehra 15-September-2016

Santosh Padhi, Chief Creative Officer and Co-founder at Taproot Dentsu shares his observations from Cannes this year, he urges fellow creatives to get into that elusive 10% of metals winning Golds and Grand Prixs and stretch themselves to go beyond the brief to achieve excellence

Santosh Padhi 01-July-2016

Goafest 2016, drew to a close on Saturday night with a sum total of 419 metals, which included 38 Gold, 134 Silver and 245 Bronze. J Walter Thompson emerged the big winner, followed by Taproot Dentsu and Contract Advertising

Priyanka Mehra 11-April-2016

2015 witnessed a surge in the number of brands that adopted the long-format narration. From brands across categories, this was one of the most prominent trends which is here to stay

Sarmistha Neogy 13-January-2016

Conceptualized by Taproot and brought to life by veteran advertising professional and ace photographer, Prashant Godbole, the campaign serves to reinvigorate the outdoor medium. This team had earlier partnered last year to create the Cannes Lion winning campaign ‘Hated by Some’ for Mumbai Mirror

exchange4media Staff 21-December-2015

Facebook India recently launched a campaign to encourage women in smaller towns across India to share more on Facebook. Conceptualised by Taproot, the three digital films, titled ‘Clothes’, ‘Sangeeta’ and ‘Jhansi’, aim to re-introduce the magic of Facebook to those who have taken to it but not to sharing on it

exchange4media Staff 12-December-2015

Following a ‘flood of complaints’, MIB has requested to pull off condom ads during the day and air them only from 11pm to 5am. This has garnered collective industry criticism

Sarmistha Neogy 06-October-2015

Keeping up with digital invasion and reasserting the credibility of good journalism, print majors like TOI, The Indian Express, The Hindu, Dainik Bhaskar, among others lead the way in creating impactful campaigns in the domain

Sarmistha Neogy 04-August-2015

From iconic brand Nirma to Surf Excel’s ‘Daag Acche Hain’ to Ariel’s ‘Share the Load’ campaign that won Glass Lion at Cannes, the communication in detergent category has evolved to portray gender equality and women empowerment. Creative Heads say it is a reflection of society

Sarmistha Neogy 20-July-2015

Taproot has worked on all aspects of Nirmax including positioning, branding and the launch campaign, except the logo which was designed by a local agency

Priyanka Mehra 18-June-2015

Ogilvy's Piyush Pandey, FCB Ulka's MG Parameswaran, Grey's Sunil Lulla, Rediffusion Y&R's Dhunji Wadia and Taproot's Santosh Padhi give their views on PM Modi's one year as the head of nation, and expectations from him going forward

Priyanka Mehra and Aditi Raval 26-May-2015

The Youth Labs aims to be a platform to encourage and guide young people across agencies to get a perspective and time on their creative ideas from creative leaders of the industry. This year, the participants had the advantage of a detailed discussion with Santosh Padhi, Co- Founder and Chief Creative Officer, Taproot India

Priyanka Mehra 14-April-2015

The Jury Chairs have been released on Thursday by the Goafest Creative Abby Award Governing Council

exchange4media Staff 10-April-2015

Lowe's Joseph George, Taproot's Santosh Padhi, JWT's Colvyn Harris and BBDO's Josy Paul on what agencies want from their clients

Priyanka Mehra and Aditi Raval 05-February-2015

Santosh Padhi, Founder and Chief Creative Officer, Taproot lists down 6 trends that will drive vital transformation in 2015

Santosh Padhi 12-January-2015

GroupM's CVL Srinivas, Lowe's Joseph George, SapientNitro's K V Sridhar & Taproot's Santosh Padhi share their views on the relevance of Conclave's theme, 'Marketing:

exchange4media Staff 08-September-2014

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