Guest Column: Santosh Padhi, CCO & Co-Founder, Taproot Dentsu, says from finding creative ways to drive growth to mastering home chores, life and work go on in these extraordinary times

Santosh Padhi May 28, 2020 8:05 AM

The idea to change the masthead was proposed by Taproot Dentsu

exchange4media Staff Nov 14, 2019 2:30 PM

As part of the initiative, the Free Press Journal has changed its masthead to 'Free Food' Journal to draw attention to the issue of food wastage and food donation

exchange4media Staff Oct 16, 2019 12:59 PM

Santosh Padhi, CCO and Co-founder of Taproot Dentsu, talks about what the agency is sending to Cannes this year and what he thinks about India’s overall chances at the festival

Neeta Nair Jun 13, 2019 1:42 AM

The book has 24 case studies, event held in Mumbai graced by who's who of media industry

exchange4media Staff Sep 20, 2018 3:33 PM

Following the huge 41 metal-win by the agency at the recently concluded Goafest 2017, Padhi on the special feeling of winning big in India

Priyanka Mehra Apr 10, 2017 10:00 AM

Taproot Dentsu is the first ever Indian agency to earn this honor. This award is given to the agency with the most points earned in 2016 in each of the top 15 entrant countries

exchange4media Staff Dec 14, 2016 8:14 AM

Logo change might involve heavy budgets but it’s what brand owners want if it will guarantee customer loyalty

Sarmistha Neogy Oct 3, 2016 8:08 AM

The first film of the campaign launched by Taproot Dentsu and Carat Media, features athlete Major DP Singh, India’s first blade runner. The film captures the Major’s life and his passion for running. Santosh Padhi, Chief Creative Officer, Taproot Dentsu reveals more about the campaign…

Priyanka Mehra Sep 15, 2016 8:34 AM

Santosh Padhi, Chief Creative Officer and Co-founder at Taproot Dentsu shares his observations from Cannes this year, he urges fellow creatives to get into that elusive 10% of metals winning Golds and Grand Prixs and stretch themselves to go beyond the brief to achieve excellence

Santosh Padhi Jul 1, 2016 8:14 AM

Goafest 2016, drew to a close on Saturday night with a sum total of 419 metals, which included 38 Gold, 134 Silver and 245 Bronze. J Walter Thompson emerged the big winner, followed by Taproot Dentsu and Contract Advertising

Priyanka Mehra Apr 11, 2016 9:03 AM

2015 witnessed a surge in the number of brands that adopted the long-format narration. From brands across categories, this was one of the most prominent trends which is here to stay

Sarmistha Neogy Jan 13, 2016 8:51 AM

Conceptualized by Taproot and brought to life by veteran advertising professional and ace photographer, Prashant Godbole, the campaign serves to reinvigorate the outdoor medium. This team had earlier partnered last year to create the Cannes Lion winning campaign ‘Hated by Some’ for Mumbai Mirror

exchange4media Staff Dec 21, 2015 8:41 AM

Facebook India recently launched a campaign to encourage women in smaller towns across India to share more on Facebook. Conceptualised by Taproot, the three digital films, titled ‘Clothes’, ‘Sangeeta’ and ‘Jhansi’, aim to re-introduce the magic of Facebook to those who have taken to it but not to sharing on it

exchange4media Staff Dec 12, 2015 3:00 PM

Following a ‘flood of complaints’, MIB has requested to pull off condom ads during the day and air them only from 11pm to 5am. This has garnered collective industry criticism

Sarmistha Neogy Oct 6, 2015 8:44 AM

Keeping up with digital invasion and reasserting the credibility of good journalism, print majors like TOI, The Indian Express, The Hindu, Dainik Bhaskar, among others lead the way in creating impactful campaigns in the domain

Sarmistha Neogy Aug 4, 2015 8:38 AM

From iconic brand Nirma to Surf Excel’s ‘Daag Acche Hain’ to Ariel’s ‘Share the Load’ campaign that won Glass Lion at Cannes, the communication in detergent category has evolved to portray gender equality and women empowerment. Creative Heads say it is a reflection of society

Sarmistha Neogy Jul 20, 2015 8:26 AM

Taproot has worked on all aspects of Nirmax including positioning, branding and the launch campaign, except the logo which was designed by a local agency

Priyanka Mehra Jun 18, 2015 9:01 AM

Ogilvy's Piyush Pandey, FCB Ulka's MG Parameswaran, Grey's Sunil Lulla, Rediffusion Y&R's Dhunji Wadia and Taproot's Santosh Padhi give their views on PM Modi's one year as the head of nation, and expectations from him going forward

Priyanka Mehra and Aditi Raval May 26, 2015 8:01 AM

The Youth Labs aims to be a platform to encourage and guide young people across agencies to get a perspective and time on their creative ideas from creative leaders of the industry. This year, the participants had the advantage of a detailed discussion with Santosh Padhi, Co- Founder and Chief Creative Officer, Taproot India

Priyanka Mehra Apr 14, 2015 9:24 AM