Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected

Misbaah Mansuri May 5, 2021 8:51 AM

AkzoNobel - Mullen Lintas?blur=25

The agency will be responsible to deliver on the growth objectives and business opportunities in the Indian subcontinent region

exchange4media Staff Feb 23, 2021 6:16 PM

online learning?blur=25

Industry experts discuss whether ed-tech apps, who are some of the most active advertisers on TV today, will be fazed by educational institutions' decision to let students visit schools for guidance

Neeta Nair Sep 21, 2020 8:39 AM

Lintas Marico?blur=25

The agency has been deputed to position the new brand in the market, execute its launch, and build a sustainable advertising and communication strategy

exchange4media Staff Jul 28, 2020 5:31 PM

Virtual pitches?blur=25

Industry observers share that the ‘new normal’ has led to advertising agencies developing streamlined operations for successfully conducting effective pitches 

Misbaah Mansuri Apr 28, 2020 8:21 AM


Industry heads say the outbreak has delayed campaign launches and enforced cutbacks in spending but brands & agencies are keeping the discussions going on via digital platforms

Misbaah Mansuri Mar 24, 2020 8:45 AM

Advertising leaders 2020?blur=25

Here are some names of those who are expected to lead major developments in 2020

exchange4media Staff Jan 2, 2020 8:21 AM

e4m recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Dec 21, 2019 10:28 AM

Hari Krishnan?blur=25

Krishnan moves from Lowe Lintas where he was President and was spearheading the South operations

exchange4media Staff Dec 19, 2019 10:54 AM

Flipkart BBD?blur=25

Sagar Kapoor, CCO, Lowe Lintas, and Hari Krishnan, President, Lowe Lintas share how the agency has contributed to the success of Big Billion Days through its campaigns

Noel Dsouza Oct 9, 2019 8:55 AM

Katrina Kaif Lenskart?blur=25

Conceptualized by Lowe Lintas, the campaign was launched across digital media and television mid-May

exchange4media Staff May 21, 2019 6:45 PM


The account will be handled out of Lowe Lintas Bangalore and involves building online and offline brand campaigns for Lenskart

exchange4media Staff May 17, 2019 7:04 PM


The account will be handled out of Lowe Lintas Bangalore and the scope entails building on and offline brand campaigns

exchange4media Staff Apr 1, 2019 3:36 PM


Deepika Sabharwal Tewari, Associate Vice President, Marketing, Jewellery Division, Titan Company Limited, speaks about how Tanishq is trying to own the festival of Diwali

Misbaah Mansuri Oct 30, 2018 8:41 AM

Lowe Lintas appoints Hari Krishnan as President - South?blur=25

He had joined MullenLowe early 2015 from Grey India where he was heading their South operations and has about 20 years of experience in the advertising and media industry; having spent most of it between Lowe Lintas, JWT, Star TV and Grey

exchange4media Staff Jul 15, 2016 8:23 AM

ZenithOptimedia to handle part of media duties for Toyota India?blur=25

This is a strategic alliance with Percept H to handle carmaker’s media mandate for few models

exchange4media Staff Apr 12, 2016 12:14 PM

ZenithOptimedia appoints Ajit Gurnani as Managing Partner & Branch Head, West?blur=25

Gurnani has over 18 years of work experience in the fields of media, brand management and marketing, having worked with agencies like Mindshare and MEC

exchange4media Staff Sep 10, 2015 3:47 PM

ZenithOptimedia wins media mandate for Truecaller?blur=25

This mandate covers all aspects of the company’s media planning and buying, and will include Digital and OOH duties as well

exchange4media Staff Aug 26, 2015 10:52 AM

 ZenithOptimedia bags media duties of Junglee Games?blur=25

The agency will manage all aspects of Junglee Games' media planning, advisory and buying across print, TV, digital and outdoor; the high-intensity multimedia campaign will start this month

exchange4media Staff Feb 3, 2015 11:50 AM