In a chat with exchange4media, Tolani, Vice President, Marketing, CEAT, spoke about his journey with the brand, use of blockchain to measure digital impressions and CEAT's association with World Cup

Shweta Raaj Singh 2 days ago

Thakar, CEO, Star Sports, speaks to exchange4media about their programming initiatives for Cricket World Cup, on-ground activation, advertisers and expectations in terms of viewership

exchange4media Staff 03-June-2019

Menon, Head-Royal Challengers Bangalore (RCB) & New Business at Diageo India, spoke on the topic ‘Royal Challengers Bangalore: Building a Connect with Fans & Brands’

exchange4media Staff 31-May-2019

Hotstar has registered a 2x growth in viewership for ODIs since 2018 and promises to make this World Cup bigger and better than ever before

exchange4media Staff 29-May-2019

The network has witnessed an overall increase of 12% in reach from last year

exchange4media Staff 23-May-2019

Nikhil Madhok, EVP & Head of Original Content, Hotstar, talks about the launch of Hotstar Specials, growth of original content, how IPL helped the surge in viewership, and self-regulation

Shweta Raaj Singh 23-May-2019

While the Bisleri campaign was conceptualised by 82.5 Communications, the Netflix one was by The Script Room

exchange4media Staff 20-May-2019

The jury evaluated and discussed over a hundred campaigns by various brands that were showcased during VIVO IPL 2019 broadcast on the Star Sports network and Hotstar

exchange4media Staff 14-May-2019

Mumbai Indians won the title for the fourth time, but Chennai Super Kings owned Twitter by being the most Tweeted about team during #IPL2019

exchange4media Staff 14-May-2019

The match between Mumbai Indians and Chennai Super Kings saw 12.7 million concurrent users log on to the video streaming platform

exchange4media Staff 14-May-2019

As IPL 2019 official partner, Tasty Treat will release the campaign during the playoffs; Dhawan taps to the lyrics of Mumbai ka rapper boy – Kaam Bhaari

exchange4media Staff 11-May-2019

The debate titled 'Who will win world’s toughest T20 cricket tournament?' moderated by Rajdeep Sardesai will have experts – Dean Jones, Scott Styris, Brett Lee, Brendon McCullum & Anil Kumble

exchange4media Staff 10-May-2019

Due to the ongoing Indian Premier League, online travel brands saw 20% growth in sales this year whereas hotel bookings saw an approximate 15% rise in their bookings during match days

Shweta Raaj Singh 09-May-2019

The League has 6 notable social media influencers participating; the winners of League will get couple passes to watch the IPL Finals

exchange4media Staff 06-May-2019

The ads have been picked up on the basis of their YouTube viewership

Dolly Mahayan 02-May-2019

William Lawson’s Scotch whisky by Bacardi India has partnered with Mumbai Indians for the ongoing Indian Premier League 2019

Moumita Bhattacharjee 30-April-2019

Royal Challengers Bangalore, Rajasthan Royals, and Kings XI Punjab have utilised services of Eco Rent A Car for their ground transportation across India

exchange4media Staff 26-April-2019

The figure is close to the total tournament reach of last year

exchange4media Staff 26-April-2019

As the exclusive partner, they will be promoting the safety USP of KEI wires- 'KEI Wires-Har tension sahe, chalti rahe'

exchange4media Staff 24-April-2019

#RCBvsCSK becomes most-tweeted-about match in Week 4 of IPL 2019

exchange4media Staff 24-April-2019