As the exclusive partner, they will be promoting the safety USP of KEI wires- 'KEI Wires-Har tension sahe, chalti rahe'

exchange4media Staff 8 hours ago

#RCBvsCSK becomes most-tweeted-about match in Week 4 of IPL 2019

exchange4media Staff 8 hours ago

MILO has launched a campaign, MILOvoduWHISTLEpodu. As a part of the campaign, MILO has also launched limited edition pack with CSK players’ imagery

exchange4media Staff 13 hours ago

Of the four films under the campaign, two are being launched during IPL 2019 on various digital and television platforms, and the remaining two will be go on air ahead of the ICC World Cup 2019

exchange4media Staff 1 day ago

The platform SportsPlex.pro uses AI to pick up moments from live sporting events to create power packed digital campaigns for brands to engage with audiences in real tim

exchange4media Staff 1 day ago

Anirudh Pandharkar, CMO, VIP Industries speaks about the brand's re-launch and the ‘Hello Holidays’ campaign which seeks to align the brand’s core values with the modern Indian family

Dolly Mahayan 1 day ago

With films such as Kesari, Kalank, Romeo Akbar Walter released during the IPL season, Bollywood is taking on IPL and earning big moolah despite IPL's huge viewership

Ruhail Amin 1 day ago

We bring you a round up of the news making headlines this past week

exchange4media Staff 4 days ago

MS Dhoni and CSK team mates end up finding a new groove in Gulf Oil’s innovative musical campaign ‘Dum Andar’

exchange4media Staff 4 days ago

Whenever users decide to have their food delivered to them, they can now also predict the winner of that day’s IPL match and win rewards if their prediction is right

exchange4media Staff 4 days ago

Kingfisher has revamped its signature Oo La La La Le O by making the cricketers tune themselves to the rapped signature jingle of Kingfisher together

exchange4media Staff 1 week ago

The video streaming platform also set a global live streaming record with a concurrency of 12.7 million viewers during Royal Challengers Bangalore v/s Mumbai Indians match on March 28

exchange4media Staff 1 week ago

In a chat with exchange4media, Sameer, CEO, RP-SG FMCG, Too Yumm! talks about the brand’s integrated strategy for IPL and how it has disrupted the snacks category

Dolly Mahayan 1 week ago

Kapil Grover, CMO, Dominos Pizza India talks about the 'World Pizza League' campaign, their association with IPL and their innovation-centric approach

Anjali Thakur 1 week ago

The viewership figure is 14 per cent higher than last year, for the same period

exchange4media Staff 1 week ago

Arya, Founder and CEO, Grapes Digital shares insight on how today’s digital space has seen growth and has changed with smartphones penetration

Shweta Raaj Singh 1 week ago

Gupta, Chief Managing Director, APL Apollo says the massive outreach of IPL is one of the major factors they chose the league for brand activation

Dolly Mahayan 1 week ago

The campaign has been conceptualised by Lowe Lintas, and viewers can enjoy voice overs from commentator Harsha Bhogle and Aakash Chopra in the commercials

exchange4media Staff 10-April-2019

Jaskaran Kapany, Vice President, Paytm tells us more about the reasons behind associating with cricket and how they are planning to leverage the current IPL season

Dolly Mahayan 09-April-2019

The campaign ‘Pillsbury Cookie Cake Jo Khaaye, Fan Ban Jaaye!’ is an 11 film campaign conceptualised and created by Leo Burnett India

exchange4media Staff 08-April-2019