Kingfisher pulls April Fool prank with Kingfisher Instant Beer mix
Campaign gets over half a million views in 48 hours, over 70,000 shares; microsite got over 34,000 registrations for samples and prank was trending on WhatsApp
Published - 01-April-2019
Kingfisher pulled a prank on April Fool’s Day by announcing Kingfisher now – anytime anywhere – with the Kingfisher Instant Beer mix.
The announcement said: “All you need is water! With its patented Freeze Drying technology, Kingfisher has made this possible and is now available for tasting! So good bye heavy walks home with bulky bags filled with beer and no more fighting for space in the fridge for beer bottles before the party!
For an exclusive first taste – head over to kingfisherworld.com/instant beer and register yourself NOW!
Sounds too good to be true – well one day it could really happen, but till then – Keep the Good Times rolling with Kingfisher!”
The campaign went viral and set the digital space ablaze with over half a million views in 48 hours across social platforms and over 70,000 shares. The microsite garnered over 34,000 registrations for samples and the prank was trending on WhatsApp since the launch with people sharing the videos across WhatsApp groups.
Kingfisher announced the instant mix will be available in instant mix sachets which can be carried anywhere and be used to make beer anytime, simply by mixing it in water.
They also provided a website link for the customers to register themselves for the exclusive first taste of the instant mix.