Welspun India becomes official partner for King’s XI Punjab

As the official partners of Kings XI Punjab, the cheerleaders will encourage the crowd using the ‘Quik Dry’ Towels as a prop

by exchange4media Staff
Published - Apr 1, 2019 1:00 PM Updated: Apr 1, 2019 1:00 PM
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Welspun’s Quik Dry Towels is collaborating with Kings XI Punjab to be their official partner for the 12th season of Indian Premier League. The tie-up with the team will provide an edge to Welspun’s Quik Dry towels, and create brand awareness amongst the cricket fans across the country.

 As the official partners of Kings XI Punjab, the cheerleaders will encourage the crowd using the ‘Quik Dry’ Towels as a prop and keep up the energy levels of the viewers. In addition to this, Welspun will place its logo on the dresses of cheerleaders.

Towels have been a vital auxiliary to all the iconic dance moves of Bollywood. Building on this element further, Welspun will organize contests on multiple digital platforms, requesting the audience to participate and submit their unique dance moves, using Welspun ‘QUIK DRY’ towel. The cheerleaders will perform the best dance steps shortlisted, during the IPL match. Through the course of the IPL season, Welspun will hold an array of contests on multiple mediums, where participants will get a chance to win autographed merchandise and entry tickets to the matches.

 Commenting on the partnership, Manjari Upadhye, CEO, Domestic Business, Welspun India said,” It is our first ever association with IPL and we are excited to showcase our QUIK Dry Towels on this platform. Welspun’s Quik Dry towels with the brand proposition of, “Jaldi Sukhe Jaldi Sukhaye” caters to the Indian masses and IPL on the other hand, is the most viewed cricket event world-over and in India. Given this undisputable synergy, we chose to partner with Kings XI Punjab which has been the one of the favorite teams in the Indian Premier League. Through this association, we wish to leverage the combined brand synergies to create greater engagement with our customers, both existing and potential.”

 Satish Menon, CEO, Kings XI Punjab, said, “We are happy to announce our association with Welspun and delighted to partner with a brand of this stature. We look forward to a great IPL season.”

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