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Industry experts indicate that IPL commands a meaningful share of annual marketing budgets, with brands allocating roughly 5% to 15%
Sunidhi Vijay Mar 30, 2026 8:50 AM
This anniversary campaign not only celebrates Pepperfry’s remarkable journey but also reinforces its identity as a brand that deeply values its customers, the company said
According to a report by TAM AdEx, more than 2.5k advertisers and 3.3k brands were exclusively present on radio in Jan-Mar 2024