e4m@Cannes: Leo Burnett Mumbai clinches Gold for ACKO ‘Tailor Test’ campaign
Leo Burnett Mumbai won the top honour at Cannes Lions 2025 for ACKO Health Insurance
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Published: Jun 19, 2025 1:21 PM | 1 min read
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Leo Burnett Mumbai took home a Gold Lion in the Creative Data category at Cannes Lions 2025 for its standout work with ACKO Health Insurance—a campaign that blended data with empathy to drive real-world impact.
The idea was simple yet powerful: use everyday tailoring visits as a moment to nudge people toward better health. If a customer’s waist or hip measurements exceeded a certain limit, the tailor gently suggested a heart check-up—turning a routine fitting into a potentially life-saving prompt.
The campaign focused on communities that often fall through the cracks. It brought urgent attention to the need for affordable, inclusive healthcare solutions.
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