e4m@Cannes: Leo Burnett Mumbai grabs 3 shortlists at Cannes Lions 2025

In the Creative Business Transformation sub-category of the Strategy category, Leo Burnett Mumbai landed a third shortlist

by e4m Staff
Published: Jun 17, 2025 3:35 PM | 1 min read

Leo Burnett India, Mumbai has secured three shortlists at the Cannes Lions International Festival of Creativity 2025, with its campaigns making a mark across two competitive sub-categories - Brand Experience & Activation and Creative Business Transformation under Experience category.

In the Brand Experience & Activation sub-category, the agency earned recognition for two high-impact campaigns:

‘Oreo - History in the Baking’ for Oreo, shortlisted in the Guerrilla Marketing & Stunts subcategory. The campaign stood out for creatively using surprise and nostalgia to deepen brand connection with audiences through an unconventional marketing stunt.
‘Acko Tailor Test’ for Acko Health Insurance, shortlisted under Corporate Purpose & Social Responsibility. This entry highlights the brand’s commitment to inclusivity, combining data-backed insights with heartfelt storytelling to spotlight a pressing social issue.

In the Creative Business Transformation sub-category of the Strategy category, Leo Burnett Mumbai landed a third shortlist for:

‘Project Early Periods’ for P&G Whisper, in the Brand Purpose & Impact subcategory. The campaign boldly tackled period stigma through systemic intervention and awareness efforts, aligning purpose with powerful brand action.

With three shortlisted entries, Leo Burnett Mumbai continues to showcase its ability to blend creativity with purpose, earning global recognition for work that resonates with culture and community.