The brand is sharpening its youth-first positioning while scaling its cultural IPs such as Wok FM, Crush Hour, and a growing slate of content collaborations

e4m Staff Mar 2, 2026 10:03 AM

The campaign has been conceptualised by Havas Creative India

e4m Staff Dec 7, 2025 2:00 PM

Tina Mansukhani Garg is the founder of Pink Lemonade Communications

e4m Staff Jul 30, 2025 8:44 AM

The agency has won 1 Gold and 2 Bronzes for the campaign

e4m Staff Jun 19, 2025 1:09 PM

From long-awaited wins to debut victories, Indian agencies are resetting the stage with fresh momentum and global recognition at Cannes Lions 2025

Anjana Naskar Jun 18, 2025 9:06 AM

The campaign was conceptualized by Havas Creative India

e4m Staff Jun 3, 2025 4:24 PM

The mandate has been awarded after a multi-agency pitch

e4m Staff Nov 20, 2024 11:35 AM

In his most recent position, Jha was Head of Marketing at Škoda Auto India, where he spent 15 years

exchange4media Staff Mar 6, 2023 9:02 AM

The business will be managed by the Mumbai office of Havas

exchange4media Staff Mar 3, 2021 10:51 AM

The business will be managed out of the agency's Delhi office

exchange4media Staff Mar 1, 2021 10:35 AM

The business will be managed out of the agency's Gurugram office

exchange4media Staff Feb 9, 2021 12:41 PM

The agency will be handling the entire India portfolio business, which includes brands like Glenfiddich, Balvenie, Grant’s, Monkey Shoulder, Hendrick’s and Drambuie

exchange4media Staff Jan 23, 2020 10:31 AM