e4m@Cannes:  India bags 4 shortlists in Engagement Category; all for Leo Burnett Mumbai campaigns

Two are for Leo Burnett Mumbai’s campaign ‘Acko Tailor Test’ for Acko Health Insurance, and other 2 shortlists for ‘Peaks of Courage’ for Mountain Dew

e4m by e4m Staff
Published: Jun 16, 2025 12:52 PM  | 1 min read
Cannes Lions
  • e4m Twitter

India has added 4 new shortlists in the Engagement category at the Cannes Lions International Festival of Creativity 2025, all credited to Leo Burnett Mumbai.

Two of the shortlists are for the campaign ‘Acko Tailor Test’ for Acko Health Insurance. The campaign has been recognised in the Creative Data subcategory under:

  • Creative Data Collection & Research
  • Social Behaviour 

The campaign uses data-led storytelling to engage audiences around health insurance, earning recognition for its effective and innovative data use.

The other shortlists are for ‘Peaks of Courage’, a campaign executed by Leo Burnett India for Mountain Dew, also under the Engagement category for Creative Data subcategory in:

  • Data Integration 
  • Data Storytelling

Cannes Lions has announced the shortlists in the Engagement category for the Creative Data and Creative B2B subcategories. This follows earlier shortlist announcements across Design, Entertainment, Craft, PR, Media, Direct, and Social & Creator categories.

The Cannes Lions Awards Shows will be held from Monday, June 16 to Friday, June 20, 2025, with further shortlist announcements expected in the coming days.

Published On: Jun 16, 2025 12:52 PM