Cannes Lions: Talented earns 5 shortlists for Britannia campaigns 

Talented has secured five shortlists at the Cannes Lions International Festival of Creativity 2025 for two distinct campaigns created for Britannia Industries.

The first campaign, ‘Avani’s Gold’ for Britannia Marie Gold, has been shortlisted twice under the Entertainment category:

• Entertainment Lions for Sport - Brand Storytelling

• Entertainment Lions for Sport - Partnerships with Sports Talent

The campaign highlights a narrative-driven collaboration that taps into sports talent to build brand affinity, earning recognition in both storytelling and partnership execution.

The second campaign, ‘Nature Shapes Britannia’, developed for Britannia Industries Ltd., has also earned two shortlists:

• Outdoor - Breakthrough on a Budget
• ⁠Outdoor - Standard Sites
• ⁠Industry Craft - Art Direction: Outdoor
• ⁠Media - Breakthrough on a Budget
• ⁠Media - Use of Outdoor

These acknowledgments celebrate the campaign’s creativity across both strategic media planning and executional design, with a sustainability-forward outdoor campaign earning distinction in craft.

Cannes Lions has announced the shortlists in the Craft, Entertainment and some for Engagement categories. The Craft shortlist includes entries in Design, Digital Craft, Film Craft, and Industry Craft subcategories. The Entertainment category has released shortlists for all its subcategories: Entertainment, Entertainment Lions for Gaming, Entertainment Lions for Music, and Entertainment Lions for Sports.

Shortlists from four subcategories of Engagement have been revealed so far: Direct, Media, PR, and Social & Creator.

The Cannes Lions Awards Shows will take place from Monday, June 16 to Friday, June 20, 2025, with more shortlists to follow in the coming days.