Cannes Lions: Ogilvy India earns 7 shortlists across 4 categories

The shortlists have been bagged by Ogilvy's Mumbai and Bengaluru units

by e4m Staff
Published: Jun 15, 2025 4:12 PM | 2 min read

Ogilvy India, representing both its Mumbai and Bengaluru offices, has earned seven shortlists at the Cannes Lions International Festival of Creativity 2025, spanning the Craft and Engagement categories and Design, Media, PR, and Social & Creator sub categories respectively.

Craft Category

Ogilvy’s widely recognised campaign, ‘Eye Test Menu’ for Titan Company Limited - Eyewear, has received two shortlists in Design Subcategory for :

Posters

Design for Behavioural Change

These shortlistings celebrate the campaign’s creative and purpose-driven design approach.

Engagment Category

Ogilvy has earned two shortlists in this category in Media sub category for:

‘Eye Test Menu’ for Titan Eyewear

‘Vi Guardian Beads’ for Vi (Vodafone Idea) also in media subcategory for:

Social Behaviour

These campaigns are acknowledged for combining media effectiveness with public interest messaging.

Engagement Category

The ‘Box to Beds’ campaign for Amazon has scored two shortlists in PR Subcategory for:

Use of Events & Stunts

Cultural Engagement

The campaign showcases Ogilvy’s ability to tap into real-world storytelling and brand-led social narratives.

Lastly, the campaign ‘Erase Valentine’s Day’ for Mondelez Cadbury 5 Star Chocolate has been shortlisted under Social & Creator sub category for:

Use of Humour

It highlights the brand’s continued positioning of anti-celebration humour to engage Gen Z audiences in a culturally resonant manner.

Cannes Lions has announced the shortlists in the Craft, Entertainment, and some for Engagement categories. The Craft shortlist includes entries in Design, Digital Craft, Film Craft, and Industry Craft. The Entertainment category has revealed shortlists across Entertainment, Gaming, Music, and Sports. Four subcategories within Engagement, Direct, Media, PR, and Social & Creator, have also been announced.

The Cannes Lions Awards Shows will take place from Monday, June 16 to Friday, June 20, 2025, with additional shortlist announcements to follow.