Cannes Lions: ‘LullabAI’ from Alembic pushes the boundaries of tech

The campaign has been created by Havas Life Mumbai

by e4m Staff
Published: Jun 4, 2025 12:09 PM | 1 min read

The Cannes Lions International Festival of Creativity 2025 is almost here and the spotlight is on bold vision, disruptive thinking, limitless innovation and storytelling. At Cannes Lions, the advertising and communications industry comes across works from iconic thought leaders, ideas from innovative companies, and inspiration from every corner of the creative marketing community.

Creative leaders from the Indian advertising industry are all set to showcase their works too and here we have another contender in the running.

Havas Life Mumbai; Alembic: LullabAI

Lullabies are more than just songs; they enable a unique bonding experience between a mother and her child, playing a crucial role in a baby’s cognitive, social, and emotional development. But the speech-impaired mothers lose this opportunity.

‘LullabAI’ aimed to bridge this gap by offering these mothers an opportunity to create personalised lullabies. The platform harnesses reimagined AI technology to take short voice samples from speech-impaired mothers and turn them into pre-recorded lullabies in their own voices. Those personalised lullabies are then available for the mother to play for her baby anytime.

“Working on ‘LullabAI’ has been an incredibly rewarding journey. It made us push the boundaries of tech by re-inventing it to enable a maternal experience that’s profound and essential for early childhood development. It opens many possibilities for mothers and women, at large.”