Sanjay Singh quits Viacom18 to join founding team of health & wellness start-up

During his tenure at Viacom18, Sanjay Singh played a pivotal role in scaling revenues for events like IPL, Olympics, WPL and La Liga

by e4m Staff
Published: Nov 16, 2024 10:41 AM | 1 min read

Sanjay Singh, a seasoned media professional, has stepped down from his role in Brand Solutions at Viacom18 (JioCinema) to embark on an exciting new venture in the health and wellness industry. Singh will be joining the founding team of an upcoming brand that aims to revolutionize wellness and elevate it to unprecedented levels.

During his tenure at Viacom18, Singh played a pivotal role in scaling revenues for marquee events such as the IPL, Olympics, WPL, and La Liga, while helping numerous brands achieve their marketing objectives through diverse and innovative advertising formats. Known for delivering impactful brand solutions and fostering strong partnerships, Singh consistently ensured measurable ROI for clients by leveraging cutting-edge strategies and staying ahead of emerging trends.

Prior to Viacom18, Singh held the position of Group Head Media at Lyxel&Flamingo, where he managed media strategies for prominent clients like Indigo Airlines, Aditya Birla Fashion, Keventers, and Wildstone. His career also includes significant achievements at SRV Media, where he led account management teams to achieve a 6X ROAS for e-commerce campaigns on platforms like Google and Facebook.

With expertise spanning digital marketing, creative strategy, and client servicing, Singh has demonstrated exceptional leadership and analytical skills across roles at Greek Alphabet Media, Mace, and Isobar Nutrition Pvt. Ltd.