e4m Martech League Dialogues today: Experts to decode ‘Mobile Moments of Truth’
The panel comprising InMobi’s Vasuta Agarwal and Myntra’s Achint Setia will discuss how marketers can harness the power of mobiles to identify, engage and acquire customers
As part of the on-going MarTech League Leadership Dialogues series, exchange4media Group will be holding a special a live online today, Wednesday, August 19, 2020 from 5:00 p.m. to 6:00 p.m. Join the discussion as Vasuta Agarwal, Managing Director, Asia Pacific, InMobi and Achint Setia, VP - Marketing, Myntra deliberate on the topic ‘Capturing The Mobile Moments of Truth’. The panel will be moderated by Nawal Ahuja, Co-Founder, exchange4media.
‘The Moments of Truth Model’ has evolved over the years to signify each distinct phase in the customer journey: Discovery, Consideration, Purchase, and Advocacy. These distinct moments exist on a single medium today: The Mobile. The Connected Consumer has transient user states, demands relevant experiences, seeks instantaneous gratification and experiences a convergence on their primary screen.
Agarwal will decode how marketers can embrace ‘The Mobile Moments of Truth (MMOT)’ to understand, identify, engage and acquire customers; how they leverage mobile adtech in their marketing strategy; and deliver a seamless experience for customers across their path to purchase.
Also giving a perspective from the marketer’s viewpoint is Setia who will discuss how the fashion e-commerce major successfully employed the handheld device to remain engaged with existing consumers during the lockdown and also targeted new consumers. He will also recount how Myntra used the mobile to reach out to customers in Tier II and Tier III cities and executed the Myntra’s End of Reason Sale successfully.
To ensure you don’t miss out please click on the link to register.
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