Myntra enters quick comm race with 30-min deliveries

The feature, currently being piloted in select areas of Bengaluru offers quick delivery for brands like Mochi, Wrangler, Metro, Being Human, Mango, Lakme, Levi's and boAt

by e4m Staff
Published: Nov 23, 2024 8:54 AM | 2 min read

Myntra, the Flipkart-owned fashion e-commerce giant, is taking its delivery game to the next level with the introduction of its “M-Now” feature, offering delivery times as short as 30 minutes to 2 hours. The feature, currently being piloted in select areas of Bengaluru, builds on Myntra’s previous experiments with expedited delivery timelines, such as the M-Express service launched in 2022, which promised 24–48 hour delivery.

The feature currently shows brands like Mochi, Wrangler, Metro, Being Human, Mango, Lakme, Levi’s, and boAt.

"At Myntra, we are always looking for ways to sharpen our customer proposition. We launched M-Express earlier, towards enhancing the customer experience with regard to speed and have been experimenting with a pilot for faster delivery in a select few pincodes. We will look at expanding it further based on the insights gained, before launching it formally," a Myntra spokesperson said.

Myntra’s move comes as the quick commerce sector heats up, with companies like Zepto, Blinkit, and Swiggy Instamart expanding into new categories, including fashion and home decor. Flipkart, Myntra’s parent company, has also entered the space with its ‘Minutes’ service, offering delivery in 8–16 minutes for groceries and electronics in cities like Delhi and Bengaluru.

Myntra’s foray into ultra-fast delivery not only reflects consumer demand for convenience but also positions the platform to compete with rising quick-commerce players in a fast-evolving e-commerce landscape.