Myntra’s newest BFF film is clash of ‘triples’

Myntra has launched a film for it Big Fashion Festival bringing together Neil Nitin Mukesh, Seema Sajdeh, Maheep Kapoor, Bhavana Panday, Shakti, Neeti and Mukti Mohan, and the iconic CID trio - Aditya Shirvastava, Shivaji Satam and Dayanand Shetty.

“This quirky, laugh-out-loud campaign is a clever play on their  3X offering (sponsored by brands/sellers/banking partners) to help shoppers get the most value during the Big Fashion Festival (BFF).  The film puts a clever twist on famous entertainment personalities having something ‘triple’ about themselves, all furious to find out they’ve been upstaged by Karan Johar and his lookalikes in Myntra’s BFF ad film. The campaign, which blends humor, nostalgia, and a dash of drama, is taking the internet by storm,” stated a press release.

In the film, Neil Nitin Mukesh, long a meme icon for his "triple" name, kicks things off in the most Neil-Nitin-Mukesh way possible - storming into the room and declaring himself the "OG triplet-in-one" while ranting about missed opportunities. The scene transitions from one humorous clash to another. With Mukti, and Neeti Mohan trying to sneak in Shakti Mohan despite her apparent absence, to Seema Sajdeh, Neelam Kothari, and Bhavna Panday from their popular OTT show serving sass and fashion wisdom.

“The punchline? One of the oldest investigative TV series teams led by Shivaji Satam wraps things up in style, with Daya dramatically kicking open the door in signature fashion, and Aditya Srivastava declaring, "Yeh hamara crime scene hai Sir!" as they grill the Myntra team for casting Karan Johar over them. It's a flawless blend of comedy, intrigue, and insider nods that makes it impossible to look away,” stated the reelase.

The film is created by Leo Burnett, India.

The campaign's charm lies not just in its humor, but in its relatability to meme culture, bolstered by Neil Nitin Mukesh's endless memes, cult status of various popular shows and the Mohan Sisters' sibling banter.