big-fashion-festival

Myntra launches BFF campaign featuring Karan Johar, Triptii Dimri & Ranbir Kapoor

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Myntra's marketing campaign for the Big Fashion Festival (BFF) also stars popular stand-up comedians and digital creators

e4m Staff Sep 18, 2025 12:36 PM

Myntra’s newest BFF film is clash of ‘triples’

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The campaign's charm lies not just in its humor, but in its relatability to meme culture

e4m Staff Sep 30, 2024 12:13 PM

Myntra names Bhuvan Bam as its first digital brand ambassador 

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Announcement comes ahead of Myntra's ‘Big Fashion Festival’

exchange4media Staff Oct 7, 2020 4:49 PM