Nihar Naturals launches its new campaign on ‘hair fitness’

The brand has roped in actress and model, Rukmini Maitra to be the face of the campaign

by e4m Staff
Published: Nov 5, 2024 3:37 PM | 1 min read

Nihar Naturals

Marico Limited's Nihar Naturals has released its latest TVC campaign highlighting the fitness of your hair with regular hair oiling. With this new campaign, the brand showcases how your hair can be strong, fearless and build resistance to different types of hair treatment and environmental exposures

The brand has roped in actress and model, Rukmini Maitra to be the face of the campaign. The TVC emphasizes on the importance of regular hair oiling with Nihar Naturals Coconut Hair Oil with goodness of Methi & Jasmine, positioning it as the fitness regime for your hair.

Speaking on the launch of the new campaign, Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited, said, “Our new campaign is all about fearless and fit hair- With the current environmental and lifestyle changes, our hair undergoes various moments of torture making it prone to damage. Through this campaign, we want to encourage our consumers to oil their hair regularly with Nihar Naturals: with the goodness of Coconut & Methi, which will give you 2x stronger and thick hair. We are also thrilled to bring onboard Rukmini Maitra who connects with the Bengali audience authentically, reinforcing our campaign’s messaging of focusing on hair fitness.”

The new ad campaign will be available across television, digital, and social media platforms, ensuring a wide reach and engagement among the brand’s consumers.