From Screens to Presence: Decoding the next disruption in marketing at e4m TechManch 2026

The landmark tenth edition of e4m TechManch is set to be held tomorrow, July 24, in Mumbai. The digital marketing conference will bring together top industry voices to discuss a wide range of topics through fireside chats, panel discussions and spotlight sessions. The day will feature a special session titled 'From Screens to Presence: The Next Disruption in Marketing', bringing together Sumeli Chatterjee, Sr. Director Marketing - Sparkling Flavours, India & Southwest Asia, Coca-Cola, and Niraj Ruparel, Creative Technology Lead, WPP.

Innovation at this pace is only possible when clients, agencies, creative, technology, and product teams work together as one. In this session, the leaders will discover how modern brands stay ahead of the curve by collaborating closely with their agency and innovation partners to prototype, experiment, and build real-world use cases in today's rapidly evolving technology landscape.

Attendees can catch first-hand perspectives from WPP and Coca-Cola on how this collaborative approach is helping create real business value through emerging technologies. The session will also feature a live interaction with a humanoid robot, showcasing how robotics and AI can play a meaningful role in modern-day marketing—not as a futuristic concept, but as a practical creative medium for brand storytelling and consumer engagement.

The demonstration is set to present a real marketing use case, illustrating how humanoid robotics is already being deployed in live brand experiences and opening a window into the future of experiential marketing.

The digital conference aims to help marketers with the latest trends in the industry, evolving consumer behaviour and practices in the digital marketing sphere. The session will explore how rapid advancements in AI, immersive technologies and evolving consumer expectations are reshaping the way brands engage with audiences beyond traditional digital screens.