TechManch 2025: ITC’s Shuvadip Banerjee to talk about brand building for digital era

In a world where platforms evolve rapidly, performance is measured in real time, and purpose drives perception, the art of brand building is being fundamentally redefined. At e4m TechManch 2025, Shuvadip Banerjee, Chief Digital Marketing Officer, ITC Ltd, will take the stage for a Spotlight Session titled “Purpose, Platform, and Performance: Redefining Brand Building in the Digital Decade.”

Scheduled for July 17 in Mumbai, TechManch 2025 brings together marketing and technology leaders to decode the future of digital in India’s fast-changing consumer ecosystem. Banerjee’s session stands out as a critical conversation for brand marketers seeking to balance long-term vision with short-term impact.

As the digital face behind one of India’s most diversified conglomerates, Shuvadip Banerjee’s perspective is rooted in scale, innovation, and insight. His session will explore how brands today must align purpose with platform strategy, and fuse both with measurable performance metrics to stay relevant and resilient in a dynamic market.

Expect a deep dive into:

• How purpose-led branding is evolving in the digital-first era
• The role of platform-native thinking in engaging the modern Indian consumer
• Connecting performance marketing with long-term brand equity
• Navigating a fragmented media landscape with data, agility, and storytelling

Banerjee's leadership in shaping ITC’s digital marketing blueprint makes this session particularly valuable for marketers managing multi-brand portfolios, large consumer bases, and integrated digital ecosystems.

TechManch 2025, organised by Exchange4media, is focused on the ongoing transformation of Indian marketing through AI, MarTech, data strategy, customer experience, and performance optimization.

Themes of the day include:

• AI and Brand Resilience
• First-Party Data and Personalization
• Omnichannel Consumer Experience
• Winning the Attention Economy with Short-form Content

Banerjee’s spotlight session ties directly into these pillars, emphasizing the intersection of technology, values, and measurable outcomes in building brands that last.

The conference will conclude with the Indian Digital Marketing Awards (IDMA), now in its 16th edition, celebrating campaigns and creativity that are pushing the boundaries of digital. This year’s jury was chaired by Rohit Jawa, CEO & MD - HUL.

TechManch 2025 is powered by InMobi and Glance, with Mobavenue as Gold Partner, coming at a time when digital marketing strategies are being reimagined with AI, automation, and a values-first approach.

In a digital decade where brand meaning is as important as market share, Shuvadip Banerjee’s session promises to deliver powerful insights on how to lead with both purpose and precision.

For real-time updates and coverage, visit e4m.com.