Mahindra First Choice Wheels appoints Mohammed Turra as MD & CEO

Mohammed Turra has been part of the Mahindra Group since 2016

by e4m Staff
Published: Oct 9, 2024 1:21 PM | 1 min read

Mahindra First Choice Wheels Ltd has announced the appointment of Mohammed Turra as the new Managing Director and Chief Executive Officer (MD & CEO).

Turra succeeds Ashutosh Pandey, who will be taking on a new role within the Mahindra Group. With over two decades of leadership experience across India, the Middle East, France, and the United States, Turra brings a wealth of knowledge spanning consulting, financial services, FMCG, and the automotive industry to his new role.

At MFCWL, Turra will be responsible for driving the company's growth, strengthening its market leadership, and positioning the business for the future.

“I am thrilled to take on this new responsibility at Mahindra First Choice Wheels,” said Mohammed Turra. “With the used car industry evolving rapidly, I am excited to work alongside our talented team to build a winning model that redefines the customer experience, drives innovation, and sets new standards for the market. Our focus will be on delivering exceptional value to our customers, forging stronger partnerships, and positioning Mahindra First Choice Wheels as the leader in this dynamic space.”

Turra has been part of the Mahindra Group since 2016. Previously, he served as Senior Vice President at the Group Strategy Office of Mahindra & Mahindra, where he played a key role in fostering synergies across the Group’s diverse businesses.