Karthi Marshan to discuss ‘Steering Brand Voice’ during COVID-19 in Pitch BrandTalk

Marshan, the President & CMO of Kotak Mahindra Group, will speak to exchange4media Editor Naziya Alvi Rahman about brand strategies to stay connected with the consumers even during the pandemic

e4m by exchange4media Staff
Updated: Apr 21, 2020 11:39 AM
Karthi Marshan

Amid the COVID-19 pandemic, which has wreaked worldwide havoc, marketers have been finding themselves in a fix. How do brands stay relevant and connected with their consumers when market sentiments aren’t encouraging and the world is in a social distancing mode?

To address these pertinent issues and to find viable solutions, our virtual series Pitch BrandTalk will engage with experts from the field of marketing. Today, on April 21, exchange4media editor Naziya Alvi Rahman, will talk to Karthi Marshan, President & CMO of Kotak Mahindra Group on the topic ‘Steering Brand Voice in a Time of Social Distancing.’

The webinar will touch upon topics such as marketing strategies for brands during the economic crisis, new campaigns from the BSFI sector, overcoming lockdown challenges and boosting employee morale.

To be a part of the e4m webinar, register with ZOOM or catch us live on Facebook, today at 3 PM.

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