Pitch CMO Awards 2019

The Pitch CMO Summit and Awards will take place on March 7 at ITC Maratha in Mumbai

exchange4media Staff Feb 28, 2019 8:58 AM

Vday: Event led marketing should echo the brand philosophy: Experts

With Valentine’s Day just gone by, we spoke to brand experts, advertising and marketing heads to understand the importance and relevance of event led marketing.

Sarmistha Neogy Feb 15, 2016 8:17 AM

Will Phone Phone Pe Kotak repeat the success of ‘Kona Kona Kotak’?

The campaign conceptualised by Cartwheel is pegged on 3 unique features of the bank’s mobile experience: Instant Money Transfer, Tweet to Buy a Book & Flight Booking

Sarmistha Neogy Dec 10, 2015 9:00 AM

Tapping the right opportunities with marketing technology@ The exchange4media Conclave

exchange4media Conclave to be held on 8th October explores the theme of ‘Making Technology Work For Marketing’ with global industry leaders sharing insights on right opportunities in the world of marketing technology

exchange4media Staff Sep 22, 2015 8:11 AM

Banking in a Jifi: Kotak Mahindra Bank’s Hashtag Banking campaign

Karthi Marshan, Head of Marketing at Kotak Mahindra Bank on how Jifi’s Hashtag Banking brings ultra-convenience to common banking transactions and how the campaign furthers the brand’s digital positioning

Priyanka Mehra Mar 17, 2015 8:46 AM

Invest more in digital or lose a thousand billion in opportunity costs: Vikram Sakhuja

Sakhuja, Global CEO of Maxus, questioned why the industry should be happy with spending only eight per cent on digital; Karthi Marshan, Head (Marketing) of Kotak Mahindra

Abhinn Shreshtha Oct 1, 2014 8:15 AM

Marketing for the new age with Geetu Verma & Vikram Sakhuja @ exchange4media Conclave

HUL's Geetu Verma, will speak about 'Marketing in the new world' in a session chaired by Madison's Sam Balsara, & Maxus' Vikram Sakhuja will take on Pidilite's Anil Jayaraj, Kotak Mahindra's Karthi Marshan & Axis Bank's Sagnik Ghosh in a session titled 'Only digital matters! Or doesn't it?'

exchange4media Staff Sep 26, 2014 8:13 AM

Tim Andree & Dominic Proctor redefine collaboration of the big idea and technology

Striking the right balance between technology & creativity, future-defining trends in media, gamification, changes in patterns of consumer consumption & more... Find out what global thought leaders are talking about at the 2014 edition of the Conclave

Aditi Raval Sep 25, 2014 8:17 AM

Client-Agency Relationship: A marriage that just has to work

According to industry experts, clients & agencies need to deeply care about each others' profitability and leverage great ideas, strategies and great executions, which will help them win together

Simran Sabherwal May 31, 2014 11:14 AM

Advertisers softening stance on pitch fee?

How acceptable is agencies charging a pitch fee in our current scenario? Taproot India, Law & Kenneth Saatchi & Saatchi, and Creativeland Asia are a few agencies

Priyanka Mehra Apr 23, 2014 9:22 AM

Digital now qualifies as a mainstream medium: Karthi Marshan

As consumers are moving more towards digital, we as a brand are suitably leveraging all social media platforms, says the Marketing Head of Kotak Mahindra Group

Priyanka Mehra Apr 18, 2014 9:54 AM

Guest Column: What women want... Listen

Karthi Marshan, Head - Marketing, Kotak Mahindra Group stresses on the need for advertisers to refocus on marketing to women and go beyond the clichéd

Karthi Marshan Apr 4, 2014 9:27 AM

Customers will be loyal to a brand they are a part of: Karthi Marshan

The Head of Marketing, Kotak Bank says that customers today are very happy to be co-creators with the brand and want to have a sense of empowerment that they can dictate what should happen in the future

Abhinav Trivedi Mar 25, 2014 8:41 AM

Guest Column: "Brands should focus on marketing for women, not to them"

According to Karthi Marshan, Head Marketing, Kotak Mahindra Group, this begins with attempting to understand women's problems and developing products and services that address those problems

Karthi Marshan Mar 12, 2014 10:11 AM

IMPACT Person Of The Year 2013 to be announced today!

The year's IPOY winner will be unveiled at a glittering ceremony tonight in Mumbai. Union Minister for Law & Justice, Communication & IT, Kapil Sibal will be the chief guest

Saloni Dutta Dec 6, 2013 9:25 AM

IMPACT Person Of The Year 2013 to be announced today!

The year's IPOY winner will be unveiled at a glittering ceremony tonight in Mumbai. Union Minister for Law & Justice, Communication & IT, Kapil Sibal will be the chief guest

Saloni Dutta Dec 6, 2013 8:10 AM

Decoding what clients expect from their agencies

While clients continue to desire solutions that are better, faster & cheaper, agencies say that they ought to be better remunerated in order to deliver what the clients need. The debate continues...

B Priya Nov 26, 2013 10:27 AM

exchange4media Conclave 2013: What do clients expect from agencies?

The Mumbai leg of the Conclave, to be held on Nov 25, will discuss and debate the dynamics between the two stakeholders and how both can work cohesively to manage expectations

exchange4media Staff Nov 21, 2013 9:08 AM

2-min video: Karthi Marshan on nuances of BFSI marketing

For young players in the BFSI sector, word-of-mouth marketing is slowly breaking the clutter, says Karthi Marshan, Marketing Head, Kotak Mahindra Group

Abhinav Trivedi Mar 12, 2013 10:31 PM

Pathos, Ethos, Logos in Kotak Bank’s communication

Karthi Marshan, Marketing Head, Kotak Mahindra Group decodes how Kotak Bank has used Aristotle’s philosophy while crafting its marketing strategy

Priyanka Nair Mar 7, 2013 8:03 PM