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‘Data and analytical insights are key factors that help brands create marketing moments’

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At the recent e4m-Salesforce ‘Moments Made By Marketing' webinar, industry experts discussed how technology is helping brands offer personalised experiences to customers

exchange4media Staff Jul 22, 2021 2:26 PM

Digital Media Ethics Code is aimed at addressing grievances of common man: Vikram Sahay

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I&B Joint Secretary Sahay addressed a webinar on ‘Digital Media Ethics Code’, which aimed at improving stakeholder understanding of Part III of the IT Rules 2021

exchange4media Staff Jul 13, 2021 5:52 PM

Lines between brand and performance marketing are blurring: Rohit Dosi

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At e4m eTechManch, InMobi Director- Microsoft Advertising Rohit Dosi offered more insights about the search medium, said brands are now using search advertising to drive awareness

exchange4media Staff Jun 25, 2021 8:37 AM

e4m’s eTechmanch: Experts to share data-driven knowledge on eCommerce marketing on Day 2

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Part two of the 2-day virtual conference will take place on June 25

exchange4media Staff Jun 24, 2021 3:49 PM

e4m’s eTechmanch: Experts to present insights on performance & eCommerce marketing

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Part one of the 2-day virtual conference will take place on June 24

exchange4media Staff Jun 23, 2021 8:50 AM

Picking Cannes Lions entries is all about homework and trust in one’s own work: Panel

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The esteemed panel also discussed the importance of having the right case studies in place before sending in the entries for Cannes and need to have a separate fund in place for the same

exchange4media Staff Jun 21, 2021 8:51 AM

'Respect, responsibility and accountability paramount for consumer engagement'

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An august panel of industry leaders spoke about the importance of media quality and best practices in ensuring brand safety and suitability

exchange4media Staff Jun 18, 2021 9:00 AM

DoubleVerify-e4m webinar: Addressing media quality and brand safety in India

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Experts to discuss the challenges advertisers are facing with the proliferation of digital media channels/platforms & explore the best practices in ensuring brand safety

exchange4media Staff Jun 16, 2021 8:42 AM

Top marketers from service sector to decode ‘Brands and Consumers: 2021 and Beyond’

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The webinar, which is the second part of the series, will be held on March 3

exchange4media Staff Mar 1, 2021 1:25 PM

e4m-infobip webinar: ‘Every consumer engagement on digital an opportunity for brands’

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The webinar featured a fireside chat that touched upon the consumers' modern-day experience & expectations and a panel discussion on digital media influencing auto & consumer durables market

exchange4media Staff Feb 15, 2021 8:54 AM

e4m-infobip webinar: Decoding the digital influence in auto & consumer durables sectors

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The webinar, to be held tomorrow, will have a fireside chat and a panel discussion

exchange4media Staff Feb 10, 2021 8:23 AM

Dentsu e4m Report to be unveiled tomorrow

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The theme for the event this year is 'Driving Business Outcomes in a Digital-First World'

exchange4media Staff Feb 3, 2021 9:17 AM

'Customers are now comfortable buying insurances digitally'

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At the e4m-Infobip webinar, Max Bupa Health Insurance’s Ashish Gupta and Infobip’s Milind Kadam discussed how consumers are adopting digital solutions in the BFSI sector

exchange4media Staff Jan 29, 2021 8:47 AM

e4m-infobip webinar: Digital quotient of consumers has increased by 400x

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In the second session of the webinar, panellists discussed how the finance sector in India will evolve in the digital world

exchange4media Staff Jan 29, 2021 8:38 AM

e4m-infobip webinar: Digital will be the flag bearer for retail in 2021

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The session witnessed brand experts spelling out how the retail and e-commerce ecosystem will look like in 2021

exchange4media Staff Jan 22, 2021 9:06 AM

'Communicating with target audience and having an omnichannel approach is the way forward'

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At the e4m-infobip webinar, Clovia's Rajeshwar Rao and Infobip's Amandeep Sahni discussed the importance of having an omnichannel approach for improved reach and engagement

exchange4media Staff Jan 22, 2021 8:25 AM

‘Consumer expectations have changed; 2021 will be positive from a marketing perspective’

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At the e4m webinar in collaboration with Advertising Club Madras, panellists discussed the changes observed in 2020, expectations from the new year, and more

exchange4media Staff Dec 24, 2020 9:21 AM

‘To ensure brand safety, hold customer’s trust and be credible in communication’

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At the e4m-BBC World News webinar, industry experts dived into how advertisers should choose a brand-safe environment

exchange4media Staff Dec 17, 2020 9:08 AM

e4m-BBC World News webinar: Experts to discuss ‘Decoding Brand Safety & Sustainability’

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In the virtual session, panelists will discuss how advertisers should choose a brand-safe haven for their clients

exchange4media Staff Dec 16, 2020 8:18 AM

Brand transformation is a fight for relevance, say experts at ABP-e4m panel

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Experts discussed what brand building looks like in an environment led by data

exchange4media Staff Dec 16, 2020 8:07 AM