e4m webinar, powered by Gupshup, highlights power of personalized messaging for OTT brands

The webinar will take place from 3-4.30 pm tomorrow

e4m by exchange4media Staff
Published: Jul 27, 2022 9:20 AM  | 2 min read
gupshup webinar

This Thursday will see a stimulating industry discussion on how OTT brands can and are engaging with their subscribers through messaging that is tailored for them.  

Powered by Gupshup, and taking place from 3-4.30pm on Thursday, July 28, the e4m Webinar, “Building OTT brands through personalized conversational messaging”, will see industry veterans gather virtually to debate and discuss the minutiae that goes into building a successful OTT brand through the power of direct messaging.

In today’s ever-evolving media landscape, consumers are spoiled for choice across product and service categories and their media consumption is no different. Today’s subscribers want OTT brands to meet them where they are and make the entire journey from purchase to quick and easy personalized support.

As communications become more personalized and consumer-focused, OTT brands across the board are using communication platforms to directly reach out to their subscribers in meaningful ways, and the discussion will delve deep into the subject and all its ancillaries.

The panel members who will be part of this discussion include Girish Dwibhashyam, VP, Strategy – Docubay; Kinnari Dave, Deputy Vice President- Product & Innovation- ShemarooMe; Lokesh Chauhan, Chief Technology Officer- ErosNow; Omkar Shende, SVP, Head- Product, Digital Business- SonyLiv; Sathyajith Divakaran Nair, Senior General Manager - Digital – ManoramaMax;    Suryadeep Basiya, CEO – OHO Gujrathi; Tarun Sawhney, Head of Partnerships - Global - Shorts TV; and Sanjoy Roy, Co-Founder and CEO – AskSid. The session will be chaired by Vineet Shah, GM- Madison. 

Topics under discussion will include: The challenges in driving growth of OTT brands; using social messaging platforms as a marketing tool; personalizing social messaging;  creating real time user engagement; enabling payment and support mechanism; and last, but not least, accelerating the next level of conversations.

This exclusive industry event is meant for OTT brands’ Product, Marketing and Growth leadership teams to help them explore strategies for deepening loyalty among subscribers, improving Customer Lifetime Value (CLV) and shaping overall Customer Experience (CX).

Register and Reserve a Complimentary Virtual Seat: https://e4mevents.com/webinar/e4mGupshupOTTevent/register

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