ISSDA & Bruce Clay India organise webinar on Digital Marketing in stainless steel industry

ISSDA's Karan Pahuja and Rohit Kumar were the hosts, while Bruce Clay's Sanjeev Duggal and Ajay Chhabra participated as speakers in the webinar

e4m by exchange4media Staff
Published: Sep 29, 2020 1:31 PM  | 3 min read
digital marketing

Indian Stainless Steel Development Association (ISSDA) recently organized a webinar in collaboration with Bruce Clay India on the subject of digital marketing of Stainless Steel and its products on 18th September 2020. Karan Pahuja, President of ISSDA along with Rohit Kumar, Director, ISSDA were the hosts and Sanjeev Duggal, COO and Director, Bruce Clay India and Ajay Chhabra, Country Head, Bruce Clay India participated as speakers at this webinar. 

Karan Pahuja, President, ISSDA said “We are living in a fast-changing business environment. This pandemic has urged the industry to go the digital way to reach out to a larger market.” 

Speaking at the occasion Sanjeev Duggal, COO and Director of Bruce Clay India said, “The marketing by making use of digital marketing activities of the manufacturing units need not be quarantined in these pandemic times.In present times, purchase team do research online and shortlist stainless steel vendors on digital platforms. In digital marketing your website and the content on it act like a magnet and bring the relevant customers to you. In these pandemic times also, your sales team doesn’t need to go outside and make calls. Digital marketing tools if applied well can act like a 24*7 online salesperson which can help you generate new customer leads which can be converted into sales all over the world. He also mentioned, now with the help of videos on the website we can make the customers know all about the products being manufactured and manufacturing facilities. Digital marketing is the most economical method of marketing and can help the industry increase its sales by leaps and bounds.”  

Ajay Chhabra, Country Head Bruce Clay India, Digital marketing veteran made a detailed presentation on how stainless steel as a topic has been gaining momentum worldwide in search engines like Google.  He also shared how importers and purchase managers based overseas search for stainless steel products and therefore having a modern, up to date website is extremely important. He covered the key elements of a good digital marketing strategy for the stainless-steel industry, i.e. Website, Google Ads, SEO, Social Media and Videos. He also emphasized on the usage of LinkedIn to reach out to CEOs, CFOs, purchase heads and business heads of target accounts. 

Towards the end, Bruce Clay India announced a special SEO, Digital Marketing and Website Design packages exclusively for ISSDA members to get onto the digital bandwagon. 

Talking about the webinar, Karan Pahuja, President, ISSDA said: “The webinar conducted by Bruce Clay India was very informative. Our members have greatly appreciated and benefitted from the event. We hope this opens a new avenue for our industry and more and more people go digital.”

 The webinar was well received and appreciated by the members of the fraternity followed by a question-answer session with the viewers. This recording of the webinar is available on YouTube:

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