Kotak Mahindra Group appoints dentsu X India as media partner
The account will be serviced from the agency’s Mumbai office
by
Published: Sep 9, 2025 11:55 AM | 1 min read
Follow Us
Kotak Mahindra Group has awarded its media mandate to dentsu X India.
The account was won following a competitive multi-agency pitch and will be serviced from the agency’s Mumbai office.
As per the mandate, dentsu X – a dentsu India agency known for redefining experiences beyond media, will lead the integrated media strategy for the Kotak Mahindra Group.
This spans TV, Print, Radio, and Digital Branding across its key business entities: Kotak Mahindra Bank, Kotak Mutual Fund, Kotak Securities, and Kotak Life Insurance.
The scope includes delivering a unified, full-funnel approach, encompassing media strategy, planning, and execution across platforms.
Commenting on the partnership, Sujata Dwibedy, CEO, dentsu X India said, “We are truly honoured to partner with a legacy brand like Kotak Mahindra Group. This win is a strong testament to our integrated offering powered by agility, and strategic insight. We look forward to offering our future-facing approach to help the Kotak Mahindra group drive stronger visibility, engagement, and impact across platforms.”
Read more news about Internet Advertising India, Marketing News, PR and Corporate Communication News, Digital Media News, Television Media News
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook YouTube & Google News