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HarperCollins Secures Global Rights to Rajiv Bakshi's Debut Book?blur=25

The book deals with executive success and the new rules of winning at work

e4m Staff 5 hours ago

Deepa Salvan Joins Tata Electronics as Head of Strategic Transactions?blur=25

Salvan was previously with the Japan Bank for International Cooperation

e4m Staff 5 hours ago

Naveed Shah Takes Charge as Global Head of Adtech at Beiersdorf?blur=25

Shah was previously Head of Data & Advertising Technology for Emerging Markets

e4m Desk 5 hours ago

Milind Pathak Joins Chat360 as New COO to Drive Global Growth?blur=25

Milind Pathak is also the Founder and Chief Architect of Candescent Intelligence

e4m Staff 5 hours ago

How AI is creating a battle between attention and advertising revenue in India?blur=25

According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and discovery, is forecast to cross 2.5 billion dollars in 2026, growing 9%

Anuja Jain 6 hours ago

Brands Shift Focus of Websites from Sales to Consumer Engagement?blur=25

Experts say company websites need to evolve from a transaction platform to a brand's most authentic destination with emphasis on structured product information, rich content and accurate data

Sunidhi Vijay 6 hours ago

AI Suggested Title : Cable Operators Shift Focus to Platform Services for Ad Revenue Growth?blur=25

MSOs are proposing the creation of a unified Platform Services advertising network that will allow brands to execute campaigns  across multiple cable operators

Imran Fazal 6 hours ago

MIB?blur=25

Several legal experts also questioned whether the MIB is the appropriate authority to issue such directions in the first place

Imran Fazal 1 day ago

JAKSON Engineers Welcomes Alexey Ustinov as New Independent Director?blur=25

Ustinov has held senior leadership roles with leading global energy and engineering organisations, including Siemens Energy and Cummins

e4m Staff Jul 3, 2026 5:51 PM

Avinash Kaul on the Hidden Value of Unrecognized Employees?blur=25

Avinash Kaul, Co-Author of ‘The Next Mountain’, and former CEO of Network18, has put up a LinkedIn post on the professionals who quietly drive outcomes, shoulder accountability & hold teams together

e4m Staff Jul 3, 2026 1:34 PM

Aditya Gupta?blur=25

Gupta is currently evaluating leadership opportunities in brand marketing, integrated marketing, digital transformation, consumer growth and marketing communications

e4m Staff Jul 3, 2026 1:21 PM

Mohalla Tech Plans $400 Million IPO to Boost ShareChat Growth?blur=25

As per reports, the company plans to go public over the next year

e4m Staff Jul 3, 2026 10:00 AM

Faisal Hawa Joins Lavasource as Chief Growth Officer?blur=25

Hawa has more than two decades of experience in enterprise technology, professional services, and workforce transformation

e4m Staff Jul 3, 2026 9:48 AM

Zee Transforms FIFA Rights into Subscription Success, Says Ajit Varghese?blur=25

In a LinkedIn post, Ajit Varghese, Partner and CEO, Madison World, has shared his views on Zee's acquisition of the FIFA World Cup 2026 broadcast rights

e4m Staff Jul 2, 2026 7:20 PM

Stephanie Antonelli Takes Charge as Global Chief Transformation Officer at WPP?blur=25

Prior to this, Stephanie Antonelli was with VML as Global Chief Business Transformation Officer

e4m Desk Jul 2, 2026 6:42 PM

Rasesh Upadhyay Appointed Deputy CFO at Sony Pictures Networks India?blur=25

Rasesh Upadhyay brings his extensive experience in finance, strategy and business transformation to this role

e4m Desk Jul 2, 2026 6:36 PM

Ranjan Malik, Co-founder of Primalise?blur=25

Guest Column: Ranjan Malik, Co-founder of Primalise, writes on the hidden pattern behind stalled restructures, failed culture programmes, sluggish digital initiatives and disappointing AI rollouts

Ranjan Malik Jul 2, 2026 4:57 PM

AI Revolutionizes Brand Awareness: The New Marketing Landscape?blur=25

Guest Column: Arpit Srivastava, Associate Director, Xiaomi India, decodes how awareness leads to consideration, consideration led to a click, and so on

Arpit Srivastava Jul 2, 2026 3:27 PM

IPMA Extends Partnership with Rite KnowledgeLabs for Digital Campaign?blur=25

The renewal follows another year of strong digital engagement for the campaign, which has surpassed one million YouTube video views, generated over 8,200 hours of watch time

e4m Staff Jul 2, 2026 11:28 AM

Mudit Kalia Joins MSM Unify as Associate VP for CampusOS in India?blur=25

Kalia joins MSM Unify with more than 14+ years of experience spanning higher education, business development, strategic partnerships, and business transformation

e4m Staff Jul 2, 2026 11:18 AM

Abhishek Joshi Takes Helm as CEO of KLAY for Early Childhood Growth?blur=25

Joshi has held senior leadership roles at Licious, Jubilant FoodWorks HUL and GCMMF

e4m Staff Jul 2, 2026 10:37 AM

The evolution of strategic silence strategy?blur=25

Has strategic silence become a reputational risk? Industry leaders weigh in on its impact, future challenges, common misconceptions and where communicators should draw the line

Ritika Upmanyu Jul 2, 2026 10:00 AM

Abhimanyu Khanna Takes Charge as Head of Rights Acquisition at JioHotstar?blur=25

Khanna's earlier role at JioHotstar was as Senior Director Premium Sports

e4m Desk Jul 2, 2026 9:27 AM

Rahul Dubey Takes Charge as Chief Growth Officer at Publicis Sapient?blur=25

Dubey will be based in New York and report into Publicis Sapient CEO Nigel Vaz

e4m Desk Jul 2, 2026 8:26 AM

Ketan K bharti?blur=25

Guest Column: Senior brand, growth & media leader Ketan K Bharati notes that for nearly two decades marketers have focused on discovery - how to get found, rank higher and beat competitors in search

Ketan K Bharati Jul 1, 2026 6:24 PM

Sudeep Nagpurkar Joins Zee Entertainment as Chief Sales Officer?blur=25

Sudeep will also manage Creator Economy & Partnerships, and will report into Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, ‘Z’

e4m Staff Jul 1, 2026 1:47 PM

Reliance-Disney JV gets fresh Rs 123 crore capital infusion as losses narrow?blur=25

With this latest investment, Disney's cumulative investment in JioStar India stands at Rs 3,970 crore

e4m Staff Jul 1, 2026 1:37 PM

Marking 85 Years Since the First Legal TV Commercial Aired?blur=25

On July 1, 1941, a 10-second Bulova ad before a baseball game quietly launched the business of television advertising as we know it

Aryendra Khan Jul 1, 2026 12:28 PM

Zee Media Secures ₹19 Crore from FPI's Equity Conversion?blur=25

According to the company, the equity shares have been issued at ₹8.50 per share, including a premium of ₹7.50 per share

e4m Staff Jul 1, 2026 11:19 AM

Afzal Khan Departs Times Network After Five Successful Years?blur=25

He was Times Network’s National Head of Digital IPs and Government

e4m Staff Jul 1, 2026 10:06 AM

Commerce Media Revolution: Bridging Ads and Transactions in India?blur=25

As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads

Anuja Jain Jul 1, 2026 8:41 AM

Vashi Integrated Solutions appoints Pitchfork Partners as communications partner?blur=25

The partnership with Pitchfork Partners spans across corporate communications, media engagement, and visibility

e4m Staff Jun 30, 2026 3:23 PM

Jesse Singh Takes the Helm as CEO of Fortune Brands Innovations?blur=25

Singh has more than three decades of leadership experience across building products

e4m Staff Jun 30, 2026 2:00 PM

WhatsApp Introduces Usernames for Enhanced Privacy Connections?blur=25

The Meta-owned messaging platform will now begin allowing users to reserve usernames, with the feature set to roll out globally later this year

e4m Desk Jun 30, 2026 9:26 AM

WAVES Transforms into a Creator-Centric Digital Platform?blur=25

The public broadcaster's recently updated content sourcing framework for WAVES introduces a streaming-minutes-based monetisation model and tightening of verification and compliance requirements

Imran Fazal Jun 30, 2026 8:39 AM

Rajeev Mantri Steps Down as CFO of Bandhan Bank?blur=25

Rajeev Mantri’s last working day as Chief Financial Officer will be 25 September 2026

e4m Staff Jun 30, 2026 8:22 AM

Rahul Mishra Exits Shemaroo After Nearly a Decade of Innovation?blur=25

Rahul Mishra was associated with the company for close to 9 years

e4m Desk Jun 29, 2026 6:34 PM

Siddharth Roy Kapur Joins CineNow as Principal Advisor?blur=25

Siddharth Roy Kapur will provide strategic guidance on content investment opportunities, industry partnerships, platform expansion and long-term value creation

e4m Staff Jun 29, 2026 4:02 PM

Narayan Iyer Takes Charge as Managing Director of Randstad India?blur=25

He will also be the Chair of Randstad India Management Council

e4m Staff Jun 29, 2026 3:25 PM

Chandradeep Kumar Joins Efficacy Worldwide as National Head of Media & Growth?blur=25

Kumar will spearhead Efficacy Worldwide's national media operations and growth agenda

e4m Staff Jun 29, 2026 1:39 PM

Richa Anirudh Leaves Kadak Amid Speculation of New Role?blur=25

Richa Anirudh joined Kadak as a consultant in August 2025 and hosted the show Unkahi on the platform

e4m Staff Jun 29, 2026 12:37 PM

Sujit Patil?blur=25

Sujit Patil, CCO, Godrej Industries Group, talks on communications' journey from the sidelines to the strategy table and the future of communications leadership

Ritika Upmanyu Jun 29, 2026 11:00 AM

Shveta Singh?blur=25

Shveta Singh, Founder of Iridescent Lens & independent marketing consultant, questions whether the latest creator economy trend is genuine marketing innovation or simply direct selling in new clothes

Shveta Singh Jun 29, 2026 9:30 AM

Data-Driven Strategies Transform Cultural Marketing in India?blur=25

Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying

Anuja Jain Jun 29, 2026 9:03 AM

Ravi Bhatnagar of Reckitt Receives Prestigious 'Chakra of Change' Award?blur=25

The award was presented by former Chief Justice of India Dr Justice D Y Chandrachud

e4m Staff Jun 27, 2026 5:06 PM

Cannes Lions 2026: India's Mixed Results at Cannes Lions 2026: 5 Lions from 24 Shortlists?blur=25

India closed the 73rd Cannes Lions festival with 2 Silver and 3 Bronze Lions from 24 shortlists, a sobering step back from 2025's 32-Lion haul

Aryendra Khan Jun 27, 2026 9:39 AM

George Manas on Omnicom's Agile Future Post-IPG Acquisition?blur=25

Can bigger really mean better? George Manas of Omnicom on the Omnicom-IPG integration, his hopes for India and why Cannes Lions 2026 became one of his favourites

Neeta Nair Jun 27, 2026 9:27 AM

Ogilvy's Global Success: Insights from Liz Taylor and Kainaz Karmakar?blur=25

Liz Taylor, Global Chief Creative Officer, Ogilvy, and Kainaz Karmakar, CCO, Ogilvy India, reflect on Ogilvy’s Cannes year and how innovation, craft and culture shape winning ideas globally

Team Impact Jun 27, 2026 9:16 AM