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Guest Column: Ranjan Malik, Co-founder of Primalise, writes on the hidden pattern behind stalled restructures, failed culture programmes, sluggish digital initiatives and disappointing AI rollouts
Ranjan Malik Jul 2, 2026 4:57 PM
Guest Column: Arpit Srivastava, Associate Director, Xiaomi India, decodes how awareness leads to consideration, consideration led to a click, and so on
Arpit Srivastava Jul 2, 2026 3:27 PM
The renewal follows another year of strong digital engagement for the campaign, which has surpassed one million YouTube video views, generated over 8,200 hours of watch time
e4m Staff Jul 2, 2026 11:28 AM
Kalia joins MSM Unify with more than 14+ years of experience spanning higher education, business development, strategic partnerships, and business transformation
e4m Staff Jul 2, 2026 11:18 AM
Joshi has held senior leadership roles at Licious, Jubilant FoodWorks HUL and GCMMF
e4m Staff Jul 2, 2026 10:37 AM
Has strategic silence become a reputational risk? Industry leaders weigh in on its impact, future challenges, common misconceptions and where communicators should draw the line
Ritika Upmanyu Jul 2, 2026 10:00 AM
Guest Column: Senior brand, growth & media leader Ketan K Bharati notes that for nearly two decades marketers have focused on discovery - how to get found, rank higher and beat competitors in search
Ketan K Bharati Jul 1, 2026 6:24 PM
On July 1, 1941, a 10-second Bulova ad before a baseball game quietly launched the business of television advertising as we know it
Aryendra Khan Jul 1, 2026 12:28 PM
According to the company, the equity shares have been issued at ₹8.50 per share, including a premium of ₹7.50 per share
e4m Staff Jul 1, 2026 11:19 AM
As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads
Anuja Jain Jul 1, 2026 8:41 AM
The partnership with Pitchfork Partners spans across corporate communications, media engagement, and visibility
e4m Staff Jun 30, 2026 3:23 PM
Singh has more than three decades of leadership experience across building products
e4m Staff Jun 30, 2026 2:00 PM
The public broadcaster's recently updated content sourcing framework for WAVES introduces a streaming-minutes-based monetisation model and tightening of verification and compliance requirements
Imran Fazal Jun 30, 2026 8:39 AM
Rajeev Mantri’s last working day as Chief Financial Officer will be 25 September 2026
e4m Staff Jun 30, 2026 8:22 AM
France was adjudged Creative Country of the Year at Cannes Lions 2026
e4m Staff Jun 29, 2026 4:10 PM
Siddharth Roy Kapur will provide strategic guidance on content investment opportunities, industry partnerships, platform expansion and long-term value creation
e4m Staff Jun 29, 2026 4:02 PM
Kumar will spearhead Efficacy Worldwide's national media operations and growth agenda
e4m Staff Jun 29, 2026 1:39 PM
Richa Anirudh joined Kadak as a consultant in August 2025 and hosted the show Unkahi on the platform
e4m Staff Jun 29, 2026 12:37 PM
Sujit Patil, CCO, Godrej Industries Group, talks on communications' journey from the sidelines to the strategy table and the future of communications leadership
Ritika Upmanyu Jun 29, 2026 11:00 AM
Shveta Singh, Founder of Iridescent Lens & independent marketing consultant, questions whether the latest creator economy trend is genuine marketing innovation or simply direct selling in new clothes
Shveta Singh Jun 29, 2026 9:30 AM
Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying
Anuja Jain Jun 29, 2026 9:03 AM
The award was presented by former Chief Justice of India Dr Justice D Y Chandrachud
e4m Staff Jun 27, 2026 5:06 PM
India closed the 73rd Cannes Lions festival with 2 Silver and 3 Bronze Lions from 24 shortlists, a sobering step back from 2025's 32-Lion haul
Aryendra Khan Jun 27, 2026 9:39 AM
Can bigger really mean better? George Manas of Omnicom on the Omnicom-IPG integration, his hopes for India and why Cannes Lions 2026 became one of his favourites
Neeta Nair Jun 27, 2026 9:27 AM
Liz Taylor, Global Chief Creative Officer, Ogilvy, and Kainaz Karmakar, CCO, Ogilvy India, reflect on Ogilvy’s Cannes year and how innovation, craft and culture shape winning ideas globally
Team Impact Jun 27, 2026 9:16 AM
























